Where you need to demonstrate excellence
If you’ve been in my world for a while, you’ll have seen a few changes around branding and service offerings.
One thing that hasn't changed is my mission. It’s this:
I positively influence corporate leaders to think and act with full integrity and create legacies that reflect brightly on them and empower others to do the same.
One of the core ways that I do this, and have always done this, is by imparting my passion, understanding and expertise in the area of communications.
Demonstrating excellence in all aspects of your communications is the most important way for you to be able to establish credibility, manage expectations, influence your reputation and raise your profile.
When I work with my clients, it doesn't matter how elevated the position, how ‘big’ the issue, or how senior the person, communications strategy — whether overarching or a small detail — is always going to be part of our discussions.
And it’s always going to be my ‘secret sauce’ ;) and the secret weapon of any leader who embodies what I call Authoritas.
I’ll keep working it too because I want those who are leading our big businesses and leading our country to truly be ‘fluent leaders’.
To borrow from President Josiah Bartlet from The West Wing, played by Martin Sheen, and written by Aaron Sorkin — communications heroes all:
'I dream about a great discussion with experts and ideas and diction and energy and honesty'
Are you with me?