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SOCIAL MEDIA MARKETING BUDGETS [INFOGRAPHIC]

     HubSpot

In 2010, 53% of social media marketing budgets were spent on Facebook.

17% were spent on MySpace.

8% were spent on games & apps.

3% were spent on location-based services.

3% were spent on Twitter

16% were spent on Other.

65% of the Global Fortune 100 companies use Twitter.

54% use Facebook Fan Pages.

50% have YouTube channels.

One third use corporate blogs

     THOUGHT: While an increasingly percentage of the corporate world is beginning to utilize these tools, most have yet to understand how to use them. From my observations, social channels are treated like TV, as a broadcast medium. 

And the information they're pushing (and that's the operative word, push) through them people could care less about. Here's my press release. Here's a quote from my CEO.Blah blah blah blah. 

I believe 2011 will be the year that companies come to grips with the fact that they need to be in the content creation business; I believe this will be the year they begin to seriously look at their ability to create content.

Google's recent high-profile "deranking" of JC Penny and Overstock for their SEO tactics will be an eye-opener for many companies and it will put the focus on the need to create quality content. 

 

FOLLOW FRIDAY:  Tunheim's own Executive Vice President Blois Olson (LinkedIn |Twitter | Morning Take) offers today's recommedation that everyone should followJeremy Lenz (LinkedIn | Twitter | Web) of the BioBusiness Alliance of Minnesota. 


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ABOUT THE DAILY NUMBERS
My name is David Erickson and I publish this newsletter. I am Director of e-Strategy at Tunheim Partners, where I help our clients formulate their online communications strategy.

Please contact me if you'd like to hire us. You can reach me at 952-851-7242 or derickson@tunheim.com. Connect with me on Twitter, LinkedIn, Facebook and follow my eStrategy Blog

FEEL FREE TO SHARE this with anyone you think might like it: http://bit.ly/thedailynumbers

I want to use this newsletter to share some of the interesting or useful statistics I run across every day. The newsletter will be published daily, Monday through Friday. Right now this is an experiment. I'm not sure if I'll continue. Any and all feedback is encouraged and appreciated: Email your comments to me at david@e-strategy.com


Thank you for Punch Pizza. Yeah, I know, they're a client; I'd still be saying thank you if they weren't.
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