IN THIS ISSUE

April 2016

• Feature: UGA's Next Top Entrepreneur
• Upcoming Events: April
• Research Spotlight: Sundar Bharadwaj, Marketing
• Event Spotlight: Terry Leadership Speaker Series
• MIS ranked in USA Today College Top 10
• UGA Alumni directory underway
• UGA hosts national start-up competitions
• Student Government Association honors Terry faculty

FEATURED

UPCOMING EVENTS

APR 07 | Collegiate Next Great Consumer Brands Competition Reception and Final Round
APR 08 | MBA Alumni Mentor Mixer II
APR 11 | Atlanta Executive MBA Connection: A Partnership of In-Town EMBA Programs
APR 11 | Executive Programs: Project Management
APR 12 | Executive Programs: Marketing Research Academy
APR 13 | 2016 Terry Honors Day
APR 14 | Full-Time MBA Program Overview (Online)
APR 15 | Executive & Professional MBA Programs Lunch & Learn in Gwinnett
APR 17 | Executive Programs: Trucking Profitability Strategies
APR 19 | Executive and Professional MBA Programs After Work Information Session in Buckhead
APR 21 | Terry Third Thursday: Bonneau Ansley III, President, Ansley Atlanta
APR 21 | J.M. Tull School of Accounting 2016 Honors Banquet
APR 21 | Executive Programs: Leading Through Change
APR 25 | Executive Programs: Lean Six Sigma Green Belt Certification
APR 28 | Master of Internet Technology Online Info Session
APR 28 | EMBA Alumni & Student Networking Night
APR 29 | Terry Young Alumni Board Gathering
APR 30 | Terry Alumni Awards & Gala

SPOTLIGHTS

RESEARCH

Sundar Bharadwaj
Marketing

Firms these days sell more than their products online. Starbucks sells community involvement. Patagonia sells sustainability. Dove soap sells female self-esteem. But while social media engagement has piqued the interest of marketers and scholars alike, new UGA research is the first to examine which factors determine the success of prosocial messages online.

EVENT

Terry Leadership Speaker Series

Effective leaders stick to their values and work hard to make other people better. Those were the messages relayed by Debbie Storey (AB '80, MBA '06), the executive vice president for mobility and customer service at AT&T, at a recent Terry Leadership Speaker Series event.

NEWS

MIS ranked in USA Today College Top 10

USA Today published a list of the top 10 schools for a bachelor’s in Management Information Systems by College Factual. The ranking was developed to reward schools that provide excellent outcomes to students, including high graduation rates, low student loan default rates and high salaries after graduation.

UGA Alumni directory underway

UGA is compiling the first comprehensive alumni directory in more than five years and asks all alumni to update their information. Please call Publishing Concepts (PCI) at 866-571-1432 to verify your information.

UGA hosts national start-up competitions

This season brings students from across Georgia and throughout the nation to the University of Georgia for two events that give young entrepreneurs a chance to pitch their business and consumer brand concepts to a panel of investors and advisors for $35,000 in prize money.

Student Government Association honors Terry faculty

The Student Government Association recognized the work of three Terry faculty members and seven others at its annual Professor Recognition Ceremony. Dawn Bennett-Alexander, associate professor of legal studies; Kimberly Grantham, senior lecturer in marketing; and Katherine McClain, senior lecturer in economics, were selected by the SGA's academic affairs committee.