So Much Community Data, So Little Insight
The Community Roundtable provides advisory, network, and research to community management professionals. This post is Rachel’s take on the lack of engagement analytics in community platforms. Community managers have traditionally struggled to demonstrate ROI and consequently suffer lack of adequate budget and support from the executive levels. Her analysis includes insight into what kind of measurements are desirable, which makes this post particularly helpful for vendors of platforms that have a social component.
By Rachel Happe