MailChimp

Comparative Reports

Today, we’ll focus on Comparative Reports, a feature that allows you to aggregate and compare your campaign results, create advanced segments within your reports, and schedule recurring reports to share with your colleagues or clients.

Creating a Comparative Report

You can create and share your Comparative Report in 4 easy steps:
  1. Choose a list and campaigns. To get started, you’ll select a list and choose the Regular or RSS campaigns you want to compare. You can also filter campaigns by folder, keyword, timeframe, or send date. Keep in mind that Automation emails and multivariate campaigns are not available in Comparative Reports.

  2. Generate your baseline. After selecting your campaigns, we’ll generate the baseline performance of your campaign. The baseline is calculated using the aggregated performance data across all the campaigns you’ve selected.

  3. Dig deeper with segments. Add advanced segments to your Comparative Report to see how specific portions of your subscriber base engage with your campaigns over time.

  4. Share your report with Snapshots. Once your Comparative Report has been created, finalize it and generate a Snapshot. A Snapshot is a static overview of your report that can be automatically scheduled, shared, or exported. Each time you run a report, we'll present a Snapshot of campaign performance data up until that point.

What you can learn from Comparative Reports

Comparative Reports can help you uncover new subscriber engagement patterns and unlock the hidden potential of your data. The examples below highlight some of the Comparative Report segmentation “recipes” that have been created by real MailChimp Pro users. Of course, you’re welcome to segment your data however you’d like. Get creative!
 
  • Top campaigns this year: Create segments to display the top-performing campaigns in a calendar year.

  • Cohort analysis by quarter: Create segments based on date added to list within a certain quarter.

  • Top spenders: Create segments based on purchase amount.

  • Engaged subscribers: Create segments based on member rating.

  • Group vs. segment performance: Create segments based on group or segment membership to compare campaign performance across subsets of your list.

Learn more

Learn More
Any questions? We move our Pro customers to the front of the support queue, where you can get help from a dedicated team of experts.
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