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The United Natural Products Alliance, in partnership with
the Personalized Lifestyle Medicine Institute, presents:
Personalized Medicine:
Opportunities and Challenges for the Dietary Supplement Industry
A one-day educational seminar focusing on the commercial opportunities for food, nutrition and dietary supplement companies
October 25, 2013, Salt Lake Marriott City Center
Salt Lake City, Utah
All attendees will receive a 23andMe DNA test kit:
  • Reports on 240+ health conditions and traits
  • Learn about lineage, relatives and more!
  • Receive updates on your DNA as science advances
UNPA members: $595.
Nonmembers: $895.

Early Bird Discount!

Enter code earlybird10
to save 10% when you register by Oct. 4!
UNPA members: $595.
PLMI members: $595.
Nonmembers: $895.

Early Bird Discount!

Enter code earlybird10
to save 10% when you register by Oct. 4!
Click Here to Register
or visit unpa.com for program notes and more information
Salt Lake Marriott City Center
220 South State St.
Salt Lake City, UT 84111
866.961.8700
 
 When booking your room by phone, ask for the UNPA GROUP RATE of $169 per night
(Please book by Oct. 3)
 
Why 'personalized medicine' will play a fundamental role in the future of your business
The age of "personalized health" is upon us, and it’s a game changer for the natural health, nutrition and wellness industry. 

With chronic disease is rising at an alarming rate, it’s clear that environment, lifestyle and genetics play defining roles in these devastating health concerns.

But technology, through increasingly affordable DNA kits and diagnostics, allows consumers to access information about genetically determined health conditions and predispositions based on environmental and hereditary markers. Additionally,
the emerging field of nutrigenomics is exploring the effects of foods and food constituents--including dietary supplements--on gene expression.
 
To stay relevant, the natural health products industry must move from providing a “shotgun” prevention approach to one that is patient-centered, utilizes a wide range of integrated approaches and addresses specific concerns.
 
Participants at this groundbreaking seminar will learn:
  • The history, development, and applications of epigenetics and personalized health and medicine
  • Case studies from market leaders, including how one of the country’s largest supplement retailers has already incorporated personalized health in its product line
  • The legal, legislative and regulatory challenges
  • Actionable takeaways for developing product strategies
  • ...plus much more!
This seminar will provide key strategic insights and is recommended for: 
  • Dietary supplement and natural foods personnel in regulatory, product development, marketing, sales and other capacities
  • Chief science officers
  • Medical professionals
  • Anyone interested in the future of health and wellness
The Personalized Lifestyle Medicine Institute (PLMI) is a not-for-profit entity whose mission is to transform healthcare through the promotion of information, innovation, and implementation of personalized lifestyle medicine.
The Personalized Medicine Program and Faculty
 
Jeffrey Bland, Ph.D., President,
Personalized Lifestyle Medicine Institute

"Introducing PLMI; Genetics 101: How Personalized Medicine Will Change Your Life and How It Will Change Your Company's Future Product Innovations"

Jim Kean, CEO, WellnessFX
"The WellnessFX Business Model: Genetics and Diagnostics in the New World of Personalized Medicine"

Rich McKeown, President & CEO, Leavitt Partners
"Why the Federal Government and the Healthcare Industry Think Personalized Medicine is a Very Big Deal"


Mark Bartlett, VP, Global Research & Development, Pharmanex 
"The Pharmanex Case Study: How a Leading Supplement Retailer is Successfully Integrating Personalized Medicine into Its Product Strategy"

Loren Israelsen, President, United Natural Products Alliance
"DSHEA and Personalized Medicine:Two Worlds Colliding? Legal and Regulatory Challenges"

Deanna Minich, Ph.D., VP, Education, Personalized Lifestyle Medicine Institute
"Personalized Dietary Supplementation: A Novel Approach to Metabolic Syndrome
"


Michael Nova, M.D., Chief Medical Officer, Pathway Genomics
"Genetic Profiling for Personal Health Assessment and Translation to Product Application"

 

Marc Brush, Editor in Chief, Nutrition Business Journal
"Hot Spots for the Dietary Supplement Industry: Where Personalized Medicine and Sales Meet"

 

Tom Aarts, Managing Director, Nutrition Business Advisors & Co-Founder, the NBJ Summit
"Supplements in a World of Personalized Medicine: What It Will Take for Companies to Succeed for the Next Five Years"


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