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RPR Tips & Tools
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More than 800 REALTORS® shared their views on listing presentations in a recent survey by RPR® (Realtors Property Resource®). Your members and/or subscribers might find the information helpful. Each data point is linked to a tool within RPR that can help REALTORS® perform at the highest level when conducting a listing presentation.

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All my best,
Ernie Bottom
Industry Relations Director
Realtors Property Resource®, LLC

PS: Let’s start a conversation. Here’s my calendar.

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Use of CMAs in listing presentations on the rise

Recent findings by RPR reveal interesting facts for REALTORS® preparing for their next listing presentations.

According to a survey of 800 REALTORS®, the percentage of agents who provide sellers with a CMA increased 8.3% from a similar 2018 survey. Providing sellers with an Estimated Home Value increased nearly 16% in the same period.

Additionally, the percentage of listing presentations resulting in a signed contract increased ten points from 46% to 56%. A good indication that a CMA is the new “price of admission” when it comes to listing presentations.

See the survey results and then run your next CMA using RPR

For newsletters, emails, web

Accurate valuation “extremely important” to REALTORS®

More than 65% of REALTORS® in a recent RPR survey agreed that it is “extremely important” to present an accurate valuation when first meeting with a seller. The result is a 16% increase over a similar 2018 study and a key indicator of seller demand for the most accurate valuation possible.

REALTORS® who leverage RPR, a member benefit, have exclusive access to the platform’s Realtor Valuation Model® (RVM®). Unlike other models, the RVM uses on-and -off market MLS listing data, plus publicly recorded sold data to form an estimate.
Check out the RVM for your subject property at While there, try your hand at the “Refine Value Tool” and CMA.

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Build a CMA today—write up a listing agreement tomorrow.
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