Theme of the week:
Does developer marketing exist?
You are right - crazy question. Developer marketing does exist and is in fact the great challenge and mystery we are trying to explore in this podcast series. The question is inspired by today's guest Adam Duvander, who believes that what we do, in our effort to empower and help developers move forward is not really "marketing". And that's a valid point.
Adam Duvander joined us to talk:
- Developer marketing
- Why developer marketing is not marketing and what he loves most about it
- His biggest challenge
- Designing a developer marketing strategy
- Events and more!
Listen to this episode to better understand developer marketing.