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Prove Your Purpose

Research & Insights  -  Prove Your Purpose Blog

February 17, 2017   Vol. 121, No. 3
WHAT WE'RE TRACKING

Many companies have begun addressing the glaring issue of food waste- from Whole Foods' inclusion of misshapen produce to Starbucks' employee initiated Foodshare Program. As waste continues to be a trending topic for many companies, consumers and restaurants, the tech industry has stepped in to offer new efficient ways of tackling the issue throughout all levels of the supply chain.


Takestock: This British online trading platform efficiently connects owners of surplus food with buyers, rather than tossing it. Takestock's auction-like solution allows sellers to list a picture and description of surplus supplies. Buyers can then make an offer. Leveraging tech can unlock the value that is lost due to inefficiency, which is said to be worth more than €20bn across Europe alone. 

Froodly: Many Finnish retailers are turning to Froodly to expedite sales of produce nearing expiration. Once a retailer posts a picture of the produce, along with an available discount ranging from 30 to 70 percent, users get an alert via the app when items in their area have been listed and discounted. 

Cheetah: In some cases, food waste is a result of poor road conditions, inadequate refrigeration and other obstacles. In response to this issue, researchers at the University of Twente developed the Cheetah app. The app shows farmers, food transporters and traders in West Africa the fastest route to market, and even how to avoid roadblocks set up to take bribes from drivers.

FoodCloud: Charities in search of food donations can check the FoodCloud app for listings from Supermarkets, farms and food manufacturers. FoodCloud also collects donations and redistributes the produce to homeless shelters and other organizations. Almost 1,200 business and more than 3,600 charities currently use its services.

Whether it is the farmers producing too much, retailers overestimating their orders, or supermarkets rejecting produce based on aesthetics, food waste is present throughout the entire value chain. Roughly one third of the food produced in the world for human consumption every year — approximately 1.3 billion tons — gets lost or wasted.  With increased access to smartphones and computers, tech may be one of the most effective solutions for all participants of the food supply chain as well as the catalyst to get unwanted food to those who really need it. 


SOCIAL IMPACT

Homeboy Recycling Helps Formerly Incarcerated Workers Get On Their Feet With E-Cycling (Fast Co.Exist)
Homeboy Industries—a nonprofit job-training organization for formerly incarcerated people—just acquired a for-profit e-cycling company, creating a new model of how the two sectors can work together for good.

The Rise of the 'Rage-Donation' (GQ)
A lazy, middle-class citizen's form of protest—that actually works. 

When This Entrepreneur's Thriving Business Lost Its Purpose, He Walked Away (Fast Co.Exist)
Shereef Bishay, the founder of the influential code school Dev Bootcamp, realized that, in becoming successful, his business had strayed far from his own social mission. It was time to try again. 

Dumpster diving made easier with food donation points (Springwise)
Brazil's Makers Society created a sticker to be affixed to the sides of city dumpsters to advertise donation points for people to leave leftover edible food.

SUSTAINABLE BUSINESS PRACTICES

Timberland* walks the extra mile to end plastic waste (GreenBiz)
Footwear manufacturer Timberland is walking a mile in the shoes of people whose lives are affected by trash pollution — at least, the "first mile" — through its partnership with B Corporation, Thread International.

Honda Clarity Fuel Cell marketing theme: thinking about tomorrow (Green Car Reports)
A 40-year-old Fleetwood Mac song, floating childrens' heads, and hydrogen molecules all kick off the marketing campaign for the 2017 Honda Clarity Fuel Cell hydrogen-powered vehicle.

Small Island Cookie Business Makes Big on Renewable Energy (Food Tank)
A Scottish couple bakes that renewable energy into tea biscuits along with organically sourced ingredients at their small factory on the island.

Levi's dreams big to lead change in the fashion industry (Eco-Business)
By 2025, the world's oldest jeans brand will make all of its products from 100 percent recycled cotton as part of an ambitious plan to "close the loop" on its supply chain.

Real-time data tracking helps businesses improve efficiency of manual workers (Springwise)
In the age of data, businesses are increasingly tracking their customers, using that information to improve the quality and efficiency of their services. 

Another Reason For Income Inequality: Big Companies Aren't Paying Workers As Much (Fast Co.Exist)
Corporations could pay if they wanted to: Instead, they're outsourcing jobs like janitor or cafeteria worker and keeping the savings.


NONPROFIT MARKETING

8 Fundraising Tools to Watch in 2017 (Nonprofit Tech for Good)
Digital payments are going to make a big impact on social and mobile media in 2017, but there are some new fundraising services and niche tools and apps that speak to current fundraising trends in the nonprofit sector. 

'The World is Our Canvas': Nonprofit Empowers Street Artists to Uplift Neighborhoods (NBC Los Angeles)
Santa Monica-based Beautify Earth is empowering street artists to use their talent to help end urban decay. 

5 ways to make your organization's report more attractive (Nonprofit)
Here you'll find a list of best practices used by different non-profit organisations and which may inspire you and your reports.

*Cone client

This newsletter represents a brief, weekly update of the most pertinent news articles and trending information collected from major daily papers, trade publications, newsletters and other sources.  Just click on the headline to be taken directly to the full article and source.  (Some require a free or paid subscription.) In order to protect the integrity of each article, we do not edit materials that are reprinted in this newsletter. We hope you enjoy the recap of this content and our insight of the week, but please note that the articles and information contained within this newsletter are intended to be informative and are not necessarily representative of Cone’s point of view.

   

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