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Prove Your Purpose

Research & Insights  -  Prove Your Purpose Blog

March 31, 2017   Vol. 122, No. 5

When it comes to disaster relief, it's all hands on deck – and companies are stepping up in increasing numbers to provide donations, products and services to help those in need. Although some schools of thought may suggest steering clear of in-kind donations, with the right partner these donations can make all the difference on the ground. Now, two major companies are joining forces to deliver just the type of help needed in the wake of disaster.

When earthquakes struck central Italy in January, an unlikely duo stepped forward to provide relief. Procter & Gamble and Whirlpool Corporation recently partnered to support communities affected by the earthquakes by providing complementary in-kind donations. The companies worked with the Italian Civil Protection Department to donate 10 laundry containers equipped with washing machines, dryers, irons and laundry detergent. The washing units, active 24 hours a day free of charge, will be installed in earthquake-affected areas such as Norcia, Ancarano, Frascaro, Popoli, San Pellegrino and Savelli. Sami Kahale, President and CEO P&G South Europe, describes why this unique partnership is so important: "In joining forces with Whirlpool Corporation and the Civil Protection Department we saw a way of offering people real help, by enabling them to do their laundry, which we hope will restore a little of their familiar day-to-day routine so dramatically interrupted by the earthquake."

When disaster strikes, consumers expect companies to play a hand in providing crucial relief. In fact, 89 percent of global citizens think companies should leverage their unique assets to lend support to affected communities. In the case of P&G and Whirlpool, the companies saw a natural synergy between their products – washing machines and detergent – and were able to seamlessly provide in-kind donations to areas in need. When all seems lost, a simple load of fresh laundry is a small but significant gesture.


Garnier, Target* Team Up with Detroit Urban Farm to Build Community Assets (Sustainable Brands)
The Michigan Urban Farming Initiative (MUFI), an all-volunteer organization revitalizing Detroit’s North End neighborhood through agriculture, will debut a new recreational space and water-harvesting cistern this summer, thanks to grants and material donations from Garnier, TerraCycle and Target Corporation. Pledges $50 Million for Education Technology (Philanthropy News Digest) has announced a $50 million commitment over two years in support of tech-based learning solutions designed to address global education challenges.

How Companies Can Benefit More From Their Corporate Giving (The Wall Street Journal**)
Involving customers or employees in charity decisions can help boost sales or job satisfaction, study shows.

Embattled Uber Releases Its First Diversity Report (Triple Pundit)
Uber released its first diversity report this week following months of bad press, including fierce backlash over workplace sexual harassment allegations.

AT&T Brings Smart Cities Living Lab to Dallas (Sustainable Brands)
AT&T has expanded its Smart Cities program by partnering up with the Dallas Innovation Alliance (DIA) — a public-private partnership dedicated to the design and execution of a smart cities plan for the City of Dallas — to launch the DIA Smart Cities Living Lab.


Global Brewer AB InBev Pledges 100 Percent Renewable Power by 2025 (Triple Pundit)
AB InBev, the international beer giant that owns hundreds of beer brands across 50 countries, announced today that it will source 100 percent of its electricity needs from renewables by 2025.

AkzoNobel, Maersk Line Partner to Reduce Shipping Carbon Emissions (Environmental Leader)
Paint and coating company AkzoNobel and container shipping company Maersk Line have partnered to reduce carbon emissions per container shipped by 10 percent.

More dirt on General Mills’ sustainable agriculture goals (GreenBiz)
When I first met Jerry Lynch, chief sustainability officer at General Mills, he offered me some dirt. We were at the Business for Social Responsibility conference in November, where General Mills, the main corporate sponsor of the Nature Conservancy’s Soil Health Road Map, spoke about soil-savvy farming practices. Each table at the event was topped with a Mason jar full of healthy soil.

Sonoco is latest to join the Recycling Partnership (Plastics News)
An effort to divert more plastics and other recyclables from the waste stream has another funding partner.

Ikea continues its renewables push with Illinois’ largest rooftop solar array (Midwest Energy News)
What is expected to be Illinois’ largest rooftop solar array is under construction in Joliet, but it isn’t the initiative of a utility or solar company. Instead, the system will be paid for and owned by Swedish retailer Ikea as the company boosts its overall renewable energy portfolio.

Nike, Circular Economy Firm Miniwiz Develop Sustainable Packaging from Trash (Environmental Leader)
Nike has developed new sustainable packaging for its shoes, working in collaboration with Arthur Huang, the CEO and founder of Taiwanese firm Miniwiz, which recycles consumer and industrial waste into new products.

How L’Oréal is Turning Itself into a Sustainability Leader (Fast Company)
It’s the biggest cosmetics brand in the world, and it’s out to prove that businesses in any sector can make conscious choices to cut their environmental footprint.

9 VR videos that dive deep into water issues (GreenBiz)
Inventor and systems theorist Buckminster Fuller said that "people perceived the Earth as flat and infinite, and that was the root of all their misbehavior."


Turn Your Nonprofit’s Trustees Into Master Advocates (The Chronicle of Philanthropy)
Last week at the Women’s Philanthropy Institute Symposium hosted by the Lilly Family School of Philanthropy, participants talked about the urgent need in today’s political climate for nonprofit leaders to educate lawmakers about their work.

Nonprofits and Digital Strategy: Where Would Your Organization Rank Itself? (Nonprofit Quarterly)
Digital technologies transform how nonprofits connect with clients and create value with their stakeholders. Digital strategies change how we in the nonprofit sector think about our mission and its role in the current marketplace of ideas and services.

5 Tips for Launching a SMART and Successful Fundraising Campaign (Network for Good, Nonprofit Marketing Blog)
Did you hear about the anonymous donor who paid a $4 million mortgage of a church in Georgia? Or the California high school that received a $1 million windfall from the Snapchat investment?

Tips and Tools for Building Strong Peer-to-Peer Fundraising Programs (The Chronicle of Philanthropy)
Enlisting supporters to ask friends, family members, and colleagues to give to your cause — commonly called peer-to-peer fundraising — can help nonprofits expand their networks, raise much more money, and build a community around their causes.

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This newsletter represents a brief, weekly update of the most pertinent news articles and trending information collected from major daily papers, trade publications, newsletters and other sources.  Just click on the headline to be taken directly to the full article and source.  (Some require a free or paid subscription.) In order to protect the integrity of each article, we do not edit materials that are reprinted in this newsletter. We hope you enjoy the recap of this content and our insight of the week, but please note that the articles and information contained within this newsletter are intended to be informative and are not necessarily representative of Cone’s point of view.


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