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Prove Your Purpose

Research & Insights  -  Prove Your Purpose Blog

September 30, 2016   Vol. 116, No. 5
WHAT WE'RE TRACKING

In the last 10 years, the number of forcibly displaced people in the world has increased by more than 30 percent -- from 21 million in 2005 to 65.3 million in 2015. In 2015 alone, an estimated 1.8 million individuals became refugees. As the crisis continues to expand, it's all hands on deck as government, coalitions and nonprofits work toward solutions. Recently, we've seen more companies step in to offer desperately needed products, aid and assistance. Here's a roundup of companies involved in the space:

  • This month Google announced a partnership with the Clooney Foundation for Justice, providing a $1 million grant focused on education for refugee children in Lebanon. The grant will help expand the foundation's efforts "to develop a new school model, using digital tools, for up to 10,000 out-of-school children."
  • The UPS* Foundation has continued its work with its Relief Link program on the ground at refugee camps in partnership with UNHCR. Harnessing UPS' core competencies in solving tough logistical challenges, the effort utilizes a handheld scanning system to track the distribution of provisions, ensuring the process is as accurate and efficient as possible.
  • Last year, Facebook's Mark Zuckerberg made a commitment to provide internet access at refugee camps, stating access to the web is an "enabler of human rights" and a "force for peace." According to Mashable, Facebook's effort will start out bringing Wi-Fi connectivity to 35 locations in Greece, "a first point of landing for many refugees," and expand to refugee camps in other places.
  • This month, Airbnb, a company known for finding individuals a home away from home, launched the #WithRefugees campaign. The company is asking individuals to stand with refugees by making a donation to UNHCR, the United Nations Refugee Agency. For each donation made, Airbnb will provide a match up to $1 million.
  • LinkedIn has recently committed to expand its refugee recruiting program, Welcoming Talent. The program that started in Sweden, which has received more refugees per capita in Europe, was created to help refugees find employment opportunities that match their unique skill sets. The site allows employers to post job and internship opportunities for refugees at no cost just by using the hashtag #welcometalent in the job description. In addition to LinkedIn, a number of companies have made it a mission to recruit refugees, including Chipotle, Chobani, Starwood Hotels and Overstockart.

As the refugee crisis continues, it's clear the issue impacts not one region, but the entire globe. In fact, it is reported that one in every 113 people today is a refugee. As companies work to solve not only issues material to their business, but also those that are critical to the world at large, the refugee crisis presents a prime opportunity to lend dollars, products and business acumen to help address an increasingly difficult global situation.

*Cone client


SOCIAL IMPACT

Chobani Picks First Start-ups For New Incubator Program (Marketing Daily)
Chobani has chosen the first group of food start-ups for its new incubator program.

Announcing The World Changing Ideas Awards (Fast Co.Exist)
We’re introducing the World Changing Ideas Awards, to acknowledge the truly groundbreaking among all the excellent ideas we see every day.

Celebrity Cats Working for a Cause (The Wall Street Journal**)
The craze for cat videos from the likes of Lil Bub and Cole and Marmalade has been a big help to groups trying to get more cats adopted.

Inside story: the fashion labels that hire prisoners and help reform lives (The Guardian)
From the Mexican business making tattooed bags to a UK organisation selling embroidery to Stella McCartney, social enterprises are working with prisoners.

The Chicest Way to Give Back During Breast Cancer Awareness Month (Well + Good)
Need we even have to say it? Breast cancer sucks. That’s why the entire month of October is devoted to spreading awareness—and fighting—the disease that’s affected 3 million survivors in the US alone. But that’s not just a statistic. Behind the numbers, there are countless crazy-inspirational and heartwarming stories from real women who have battled the disease. And this year, Bloomingdale’s is sharing a few—from its own employees.

Corporate Do-Gooders: The Most Active Sponsors Of Causes (IEGSR)
The list of categories sponsoring causes has gone through some heavy rotation over the past year.

Toyota Is Giving Free Coffee To Drivers Who Stay Off Their Phone (Fast Co.Exist)
Toyota has created a new smartphone app that rewards drivers who don’t use their phones while driving—with free coffee.

SUSTAINABLE BUSINESS PRACTICES

Target Reels in 100% Sustainably Sourced Seafood (Sustainable Brands)
In 2011, Target set a goal for its entire fresh and frozen seafood assortment to be sustainable, traceable, or in a time-bound improvement process by the end of 2015.

The circular economy as a $1 trillion opportunity (GreenBiz)
Growth without rapacious consumption of resources. Finding and realizing new value in existing, already used materials. Keeping materials and their molecules in play. A trillion dollar shot in the arm to the global economy. These are all ways the circular economy has been described.

Apps and maps: 6 ways companies can cut their water footprints (The Guardian)
Our expert panel highlights six ways to ensure companies put water at the heart of their operations.

Uber, GM, DuPont: Carless cities, self-driving semis and alt-fuels (GreenBiz)
In the Scandanavian nation of Finland, an experiment on the future of transportation is underway. Think of it as Netflix for transportation options and you start to get the picture.

Gap, Mr Black Campaign Asks Consumers to ‘Clean Less, Do More’ with Their Denim (Sustainable Brands)
High street apparel brand Gap and garment aftercare expert Mr. Black have partnered on a new campaign that highlights the links between denim care and sustainability.

NONPROFIT MARKETING

Charities Urged to Tailor Data to Needs of Staff, Donors, and Others (The Chronicle of Philanthropy)
When Patty Stonesifer took the helm at Martha’s Table, the Washington nonprofit was well run, but it measured success in anecdotes: Isaiah, who first came to the social-service group as a 5-year old and is now a teacher; Muhammad, who’s in medical school at Columbia University; and many others.

How charity Missing People is saving lives by moving to programmatic (MarketingWeek)
Over the last four years Missing People has shifted its marketing spend from print to programmatic in a move the charity says has enabled it to “save lives”.

11 Digital Fundraising Strategies (The NonProfit Times)
It’s all about clicks. It’s all about likes. It’s all about engagement. As Jeff Stanger of Cause Geek said at the Association of Fundraising Professionals International Fundraising Conference, it’s all about fundraising, and the world of digital fundraising is constantly evolving.

Report Lists Feeding America as No. 1 Target for Schwab Charitable Grants (The Chronicle of Philanthropy)
In its second annual giving report, Schwab Charitable provides more information than it offered in July about the $1.2 billion in grants its account holders made in the fiscal year that ended June 30.

*Cone client
**Subscription may be required


This newsletter represents a brief, weekly update of the most pertinent news articles and trending information collected from major daily papers, trade publications, newsletters and other sources.  Just click on the headline to be taken directly to the full article and source.  (Some require a free or paid subscription.) In order to protect the integrity of each article, we do not edit materials that are reprinted in this newsletter. We hope you enjoy the recap of this content and our insight of the week, but please note that the articles and information contained within this newsletter are intended to be informative and are not necessarily representative of Cone’s point of view.

   

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