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The weekly Construction Marketing Ideas newsletter

The weekly newsletter summarizes recent Construction Marketing Ideas blog entries -- and can help you to succeed with your marketing initiatives. Please share your questions, challenges, and puzzles and I'll do my best to answer you personally within two business days. 
You can email buckshon@constructionmarketingideas.com or phone (888) 432-3555 ext 224.  

Mark Buckshon
Constructionmarketingideas.com

Solving the big problem in AEC marketing: Achieving effective proposals and bids

By Mark Buckshon on Sep 15, 2019 08:48 am
Over the years in this blog, I’ve often expressed exasperation about the architectural, engineering and construction industry’s approach to marketing and business development. I asserted that far too many contractors and professional services rely on public bid opportunities or simple inertia through repeat business with existing clients. Sometimes it seems like an environment of lemmings […] The post Solving the big problem in AEC marketing: Achieving effective proposals and bids (https://constructionmarketingideas.com/solving-the-big-problem-in-aec-marketing-achieving-effective-proposals-and-bids/) appeared first on Construction Marketing Ideas (https://constructionmarketingideas.com) .
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SMPS and SMPS Foundation announce 2019-10 directors

By Mark Buckshon on Sep 07, 2019 09:09 am
https://constructionmarketingideas.com/smps-and-smps-foundation-announce-2019-10-directors/ Here are the 2019-2010 directors for the Society for Marketing Professional Services (SMPS). They took office on Sept. 1 “This year, I am motivated by our continued effort to inspire our members to be fully engaged in their work and ‘flip the script’ on their strategies to transform our firms through marketing and business development […] The post SMPS and SMPS Foundation announce 2019-10 directors (https://constructionmarketingideas.com/smps-and-smps-foundation-announce-2019-10-directors/) appeared first on Construction Marketing Ideas (https://constructionmarketingideas.com) .
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Do The Ride: Progressing from business to charity and health (and back to business)

By Mark Buckshon on Sep 05, 2019 08:04 am
https://constructionmarketingideas.com/do-the-ride-progressing-from-business-to-charity-and-health-and-back-to-business/ This Sunday, I’ll join several hundred other bicyclists on The Ride, an experience event that has raised millions of dollars for research at The Ottawa Hospital over the last decade. A good, long-standing business client, Robert Merkley of Merkely Supply Ltd., introduced me to the event, which he helped organize in 2009. That year, I […] The post Do The Ride: Progressing from business to charity and health (and back to business) (https://constructionmarketingideas.com/do-the-ride-progressing-from-business-to-charity-and-health-and-back-to-business/) appeared first on Construction Marketing Ideas (https://constructionmarketingideas.com) .
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Are you succeeding? Figuring out your margins and returns

By Mark Buckshon on Aug 28, 2019 08:30 am
https://constructionmarketingideas.com/are-you-succeeding-figuring-out-your-margins-and-returns/ Michael Stone has written a brief, but I think important, eletter where he provides a simple assessment of success in business. He says a successful residential contractor should have a profit margin (after expenses) of eight per cent, with the owner earning enough after-tax personal income to meet all obligations, including 10 per cent for […] The post Are you succeeding? Figuring out your margins and returns (https://constructionmarketingideas.com/are-you-succeeding-figuring-out-your-margins-and-returns/) appeared first on Construction Marketing Ideas (https://constructionmarketingideas.com) .
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Returning from vacation: Fresh perspectives and change

By Mark Buckshon on Aug 25, 2019 07:47 am
https://constructionmarketingideas.com/returning-from-vacation-fresh-perspectives-and-change/ The month’s vacation has concluded. There were frustrating moments, and joyful times. No earth-shattering accomplishments, but plenty of experiences. I expect the muted feelings here relate to my age: Bicycling through three central/east European countries certainly is a unique experience, and there was a certain joy in peddling between Austria, Hungary and the Czech Republic, […] The post Returning from vacation: Fresh perspectives and change (https://constructionmarketingideas.com/returning-from-vacation-fresh-perspectives-and-change/) appeared first on Construction Marketing Ideas (https://constructionmarketingideas.com) .
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