Do You Know Your Brand's Sexuality?
Evolutionary psychology tells us that sexual identity is an easily recognised personality trait and the more masculine or feminine a person is the more attractive we find them. T
his thinking can be applied to brand identity to help make decisions about positioning and brand messages.
This research shows that across a wide range of product categories, the stronger the sexuality the more equity the brand has with us consumers. It also highlights 'androgynous' brands (neither very masculine nor feminine) as having less equity - so be careful not to give out mixed brand messages!
Is Your Boss a Coward?
I picked this little piece (rant) up on Linked In and normally it's the kind of blog I don't pay much attention to but I must say I have experienced first hand two of the habits outlined here.
Six Signs Your Boss Is a Coward
In my very first role as a team manager my first experience of terminating a contract was not with someone who'd caused problems. In fact she had tried very hard but just couldn't pass the training course final exams. My tough talking 'shoot first and ask questions later' boss agreed to sit in with me as "these things need dealing with rapidly". Then he never showed! I went through a tricky conversation alone (no HR required in those days!). I discovered later this was not unusual behaviour from him.
See if there are any habits you've experienced first hand....
Train Your Managers To Fire People Properly!
Staying on my personal theme about experiences of fi
ring people, here's a piece from HR Grapevine that caught my attention. The author, Calum Di Lieto starts by pointing out the best thing is to recruit well and then regularly monitor performance so you can avoid the need to fire.
Enjoy Your Job?
4 core reasons why you do or don't
Are you just sweeping floors at NASA or are you helping space exploration?
Employee Engagement is a bit of a buzz term at the moment - if your employees are engaged by their work they are likely to enjoy it. A large survey carried out over 20,000 employees in white collar, manufacturing, and financial services positions has reported 4 core needs that we all have which must be satisfied for us to feel engaged with our work:
- Purpose: the work must have a valid purpose that makes a difference in some meaningful way (we don't just work for money)
- Felling valued:
- Ability to focus on the priorities
- Opportunities to regularly recharge: take breaks; have social chat etc
The author who reviewed this study, Denise Cummins, usefully go on to suggest what you can do to take control of these 4 needs yourself: other than demanding your boss change your work!
The new fee structure for working together is much more flexible and can be for as little as 3 months through to an annual contract. During these periods we are not restricted by number of sessions - we can meet as often as you like and certainly talk whenever you want!
Call Mike Duckett on to see how the service can now be tailored to your individual circumstances