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Luxury menswear brand Leone Napoli officially launches to a full house of notable personalities

For immediate release – Wednesday, December 11, 2019
 
Luxury menswear brand Leone Napoli officially launches to a full house of notable personalities
 
Toronto, ON – On Tuesday, December 10, Leone Napoli officially launched their luxury menswear brand at Cru Restaurant in downtown Toronto. Renowned television and radio personality Glen Baxter hosted to a full house of journalists, stylists, athletes, actors, musicians, and television personalities while models showcased the latest looks from their latest collection with shoes courtesy of Parc City Boot

Many of the city's most notable names were in attendance including menswear retail icon Harry Rosen, fashion photographer Max AbadianTaras Laren (CBC's Anne with an E), Shanice Banton (CBC's Murdoch Mysteries), Hershel Blatt, Warren Ward, Ika Wong, Demetres GiannitsosAndrew Miller, Ammoye, and more. Guests enjoyed cocktails courtesy of Campari and Bushmills Black Bush Irish Whiskey
 
Host Glen Baxter, David Petrash, Max Abadian, Aaron Gonsenhauser
Glen Baxter, David Petrash (Leone Napoli founder), Max Abadian, Aaron Gonsenhauser (Leone Napoli founder)
Photo by Kennedy Pollard, Ryan Emberley Photography

Leone Napoli has captured the style culture of Naples, bringing it to Toronto and offering effortlessly sophisticated wardrobe staples men deserve through garments that complement their lifestyles and for every occasion and time of day. Pieces are created from each collection to work effortlessly together and to seamlessly transition from one event to the next. The richness and quality can be felt from the first feel of the fabric and the superior construction from the first fitting – this is what the future of luxury is: timeless style, fine fabrics, and quality craftsmanship that will last seasons to come.
 
Models pose wearing the latest pieces from Leone Napoli
Models pose wearing the latest pieces from Leone Napoli
Photo by Kennedy Pollard, Ryan Emberley Photography
 
Exploring the rich history of Naples, Italy, Leone Napoli creates for the modern distinguished and discerning man. Each piece is designed and created by Co-Founders Aaron Gonsenhauser and David Petrash in Toronto and then produced in small batches in Naples by local artisanal craftspeople with exquisite detailing. Both share a love for the Italian philosophy towards clothing and personal style and are involved in every step of the production of each collection; from inception to production to selling.
 

Photo by Kennedy Pollard, Ryan Emberley Photography
 
The business mind behind Leone Napoli, Gonsenhauser manages financial aspects and strategic brand direction. Having always had a fine eye for distinguishing quality for his own wardrobe, Gonsenhauser first connected with Petrash when he stepped inside Petrash’s then menswear store on Bloor Street in Toronto. Through their shared vision and respect for well-made, finely crafted garments, Leone Napoli was born in 2017 with a commitment to bring true value and confidence back to the luxury men’s clothing market.
 

Photo by Kennedy Pollard, Ryan Emberley Photography
 
“We’re doing something different from other menswear brands which claim to be luxury but are made using mass-production and poor quality materials,” says Gonsenhauser, “You can tell the difference in the quality of our pieces simply by touch, and it’s confirmed with the first fitting. We’re not simply placing a “Made in Italy” tag on our garments like some other brands may do, we are committed to ensuring our collections are entirely made in Italy – with the finest Italian fabrics by some of the country’s most respected tailors.”
 

Leone Napoli co-founder David Petrash with Harry Rosen
Photo by Kennedy Pollard, Ryan Emberley Photography

Leone Napoli’s Head of Design and Sales, Petrash uses his varied career in men’s clothing – from fitting and tailoring to importing and distribution – along with his keen eye for quality and detailing he designs every garment in each collection. Petrash was exposed to the craft of tailoring from a young age through his grandfather’s tailor shop where he developed a strong knowledge of fabrication and manufacturing. This later brought him to a formal mentorship with the iconic founder of his namesake luxury menswear retailer Harry Rosen. Through this mentorship, Mr. Rosen provided him with an understanding of the importance of singular vision and exceptional customer service.
 

Photo by Kennedy Pollard, Ryan Emberley Photography
 
Each Leone Napoli piece is made entirely in Italy and crafted exclusively in Casalnuovo di Napoli, Italy – dubbed “the city of tailors” – by a family-run manufacturer who handmake each garment with the finest attention to detail. The duo travels frequently throughout the year to manage the production and creation of each collection personally, developing a connection with the city and absorbing the vast history of mastery and legacy of style for which the area is renowned. 
 

Photo by Kennedy Pollard, Ryan Emberley Photography
 
Leone Napoli is committed to exclusively sourcing environmentally-friendly and sustainable goods for its production. This leads to small quantities being produced as a result of their precise manufacturing processes in Napoli. Each garment offers a superior quality that cannot be replicated by cheaper, industrial production methods that have become standard in the industry. All textiles are sourced from niche, limited-production mills primarily from Biella, in the northern Italian region of Piedmont – renowned for producing some of the best fabrics in the world.

“We knew that many popular luxury brands lacked true quality in fabrics and in design and we wanted Leone Napoli to be a return to the old ways of manufacturing true luxury goods from start to finish,” Petrash explains, “The trademark of a premium clothing brand is having pieces that last and actually look better on your body the longer you’ve worn them.”
 
The Men’s Fall/Winter Leone Napoli’s collection reflects the brand’s tradition of implementing a modern interpretation of the most classic fashion models of the past, filtered through a contemporary Canadian mindset.
 
The Leone Napoli Fall/Winter 2019 collection is deeply influenced by the casual sophistication of the early 1960’s Hollywood style set – the likes of Paul Newman and Robert Redford. The collection is versatile, yet timeless and modern with formal military styling and traditional British silhouettes. The Leone Napoli man naturally stands out in a crowd with both single and double-breasted suits, peak lapels, luxurious wools, and cashmere.
 

Photo by Kennedy Pollard, Ryan Emberley Photography
 
Leone Napoli suits start at $1,700, with separates starting at $250, and outerwear starting at $1,500. All pieces are available by appointment at their retail location at 686 St. Clair Avenue West in Toronto.
 
IMAGES 
Event images can be downloaded here
(please credit Kennedy Pollard, Ryan Emberley Photography)

Download the media kit here
Lookbook images can be downloaded here

 MEDIA CONTACT
For more information, interview requests, high-resolution images, please contact
Magnet Creative Management:
Gail McInnes, gail@magnetcreative.ca, 647-283-1931
 
 
ABOUT LEONE NAPOLI | @leone_napoli | leonenapoli.com
 
Leone Napoli believes that clothes do not make the man, they reveal him. The menswear collection is 100% Italian made, crafted exclusively in Napoli, Italy – the home of a master tailoring tradition that has generated the world’s finest clothing. Leone Napoli (is a philosophy that) goes deeper into the garment, exploring the vast principles of craftsmanship and the rich legacy of style to create profoundly personal, modern wardrobes for men. Founders David Petrash and Aaron Gonsenhauser had a vision of rejecting the industrialization of clothing quality that has become standard in the industry. With a bullish sense of duty to bring justice to the craft of menswear, they sought to devise a collection rooted in Italy’s finest textiles and its history of impeccable construction alongside superior modern design.

Each small-batch garment from Leone Napoli is artisanally handcrafted from start to finish in one single, family-run operation in Napoli. Deeply inspired by the Italian philosophy towards clothing and personal style, Leone Napoli aims to create garments that infuse more life into the wearer’s every day. The founders are personally involved from inception to completion and share a passionate commitment to curate a collection of versatile garments that translate into modern classics.
 
ABOUT GLEN BAXTER | @glenbaxterto | glenbaxter.ca

Montreal-born, Toronto-based Glen Baxter is an accomplished bilingual journalist and TV personality specializing in fashion, design, and architecture. Currently a weekly fashion and design commentator on the French CBC morning radio, he is best known as the host of In Fashion, which aired on CTV and FashionTelevisionChannel across Canada and in 30 countries, for over a decade. He was also a Citytv and MuchMusic arts and entertainment on-air reporter and anchor for over 10 years. He has appeared on Canada's Next Top Model,  The Marilyn Denis Show, CP24, CTV News Channel as well as Breakfast Television, Global's The Morning Show and CTV's Morning Live shows across Canada.

He has made the Toronto Star's Annual Best Dressed list and has won a Globe and Mail's Men of Style Award. He has been honoured with a Lifetime Achievement Award by the Toronto Fashion Academy and is the recipient of the Queen Elizabeth II Diamond Jubilee Medal for his philanthropic work.   
 
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