There's still space at tomorrow's event!


Create a Marketing Plan: A Workshop for Writers


Saturday, January 5, 2019 from 11:00 AM - 2:00 PM
This lively and comprehensive workshop will teach you marketing fundamentals while helping you develop a working marketing plan. Whether you're working to promote a new book, create a great event, or simply raise your profile through your blog or website, this workshop will help your writing career.

Topics covered: Timing of a traditional PR campaign Creating a blog/website editorial calendar Event promotion Creating a social media post calendar You will also get acquainted with useful tools to make managing your marketing plan easier. This is no mere lecture---time will be set aside for you to apply what you've learned, so you will walk out of this workshop with your own, customized marketing plan to guide you all year long. 

Bring your laptop and a bag lunch; coffee and juice will be provided. Bring a friend!


"Let's do this!"

Workshop Presenter: Karma Bennett Karma Bennett is a content writer and digital marketing strategist, and currently the web mistress for the Berkeley California Writers Club. She has spoken on social media and digital marketing at the University of the Pacific Writers Conference, the San Francisco Writers Conference, the California Writers Club, and PubCamp Seattle. She's trained in HTML and SEO from Academy X, andI edits with Chicago Manual of Style.  She's handled social media for Current TV and Alibris, among others, and has more than 40,000 social media followers. Her clients are mostly authors or small business owners, who look to her to build their platform and professionally represent their brand.

We hope you can make it! Tickets are available at the door!

$40*/$20 member price

*Participants who join the California Writers Club the day of the workshop (only $42.50—it's our half-year special) get the $20 membership discount!
Preservation Park
1204 Preservation Park Way
Oakland, CA 94612
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