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Janet Barclay Web Design with a Personal Touch

Maximize Marketing News - September 2017

This seems to be a popular time of year for solopreneurs to re-think and re-engage in their marketing. I don't know whether it's the realization that we only have a few months to achieve our goals for the year, or whether the start of new school year triggers something in our brains, but I'm definitely seeing an increase in activity on social media and elsewhere.

If you're feeling a little overwhelmed and wondering how on earth you'll ever get everything done, keep two things in mind:
  1. You don't have to do it all yourself.
  2. You don't have to create everything from scratch.
This month's feature article is about repurposing your content. It's a great way to save time, energy and money! 

Drop me a line and let me know what aspects of marketing you'd like me to cover in the future. I'd love to hear from you!

Janet Barclay
* *
* Maximize Marketing Club *
* Your Organizing Business *

10 Simple Ways to Get the Most Mileage from Your Content

How many hours have you spent developing content? Probably more than you care to think about!

If you’ve been marketing online for a while, I bet you’ve created enough blog posts, downloads, eBooks, reports, social media posts, articles, audio and video content to fill a library.

Instead of keeping that valuable content buried on your hard drive, or hoping someone will stumble upon it in your blog archives, why not repurpose it? You’ll get extra mileage out of the hard work you’ve already done, as well as freeing up time and energy for other activities.

Here are ten ideas to get you started. I’m sure you can come up with a few of your own!
  1. Take the highlights of a report, eBook, or seminar that you’ve created and put together a slide show. Make sure you add a Call to Action! You can upload it to SlideShare, add it to your LinkedIn profile, and embed it on your website or blog.
  2. Pull together related blog posts to create a report you can use as a lead magnet, product or course.
  3. Use one of your popular blog posts as a script to do a Facebook Live, then upload the video to YouTube.
  4. Update old content with new photos, facts, examples, and other information, then republish it.
  5. Look for opportunities to present information in a different format. For example, if you’ve reviewed several similar products, create a product comparison chart to offer to new subscribers or post on your blog.
  6. Share an excerpt of your book or eBook on your blog. Readers may be more inclined to make a purchase when they can see the value of the information it contains.
  7. Extract a tip or quote from your content and add it to a relevant image using PicMonkey, Pablo, or any similar app that you like. You can then share the graphic on Instagram and other social media sites.
  8. Collect key facts and statistics and create an infographic.
  9. If you’ve ever delivered a teleclass or been a guest on someone’s podcast, share the recording or a selected excerpt on your blog. Include a text version for readers who prefer to read than to listen – and for SEO benefits.
  10. Repurposing older content can even be as simple as linking to it from your new blog posts!
The key is to make small changes to your content so you’re providing relevant information, adding more value, and enhancing your audience’s experience with your brand.

With proper planning and attention, you can repurpose just about every piece of content you create. Don’t just look for ways to repurpose your existing content - develop a plan to repurpose new content that you create as well.

A repurposing strategy will help you make the most of your resources and save you valuable time, energy, and money.

Do you need help repurposing your content?

Schedule a no cost, no obligation Get to Know You Session!
We can talk about the content you've already created and
how I can help you get more mileage out of it.

I'm a web designer and DIY marketing facilitator who loves helping others succeed by sharing the knowledge and insight I’ve gained through marketing my own business for over 15 years. When I’m away from my desk, I enjoy reading, photography, watching movies, and cooking.

Janet’s services have been an integral part of my success; they have freed me up so that I can use my talents to grow my business. Even though she has countless clients, she always makes me feel like I’m her only client when I work with her. Her professionalism, integrity and positive attitude make her a pleasure to work with.

Hellen Buttigieg, TV Host, Author and Life Coach

Related Resources

6 Content Repurposing Strategies That Will Get Your Content Noticed

By Christien Louviere

The world is full of ideas and information you can use on your blog, but you don’t always have to work hard at coming up with a topic, and then spend even more time researching it. If you’ve ever completed any of the following projects, take a look at them – you just might be surprised at the wealth of material you have on hand!

Continue reading on Influencive

Repurposing Your Content – 13 Ways to Reach More People

By Denise Wakeman

You have an editorial calendar and you publish articles on your blog consistently on a regular schedule. Check.

Your blog has beautiful social sharing buttons that you can customize and as soon as you publish, you share your blog posts to all your social networks. Check.

You use a social media management tool like Buffer, Hootsuite or CoSchedule to queue up and reshare your evergreen articles on social networks a few weeks and months later, to help increase the number of people who see the content. Check.

Maybe you even go so far as reviewing and refreshing older content to bring it up to date and then reshare it again. Double check.

Now what?

Continue reading on

7 Ways to Get More Value from Every Blog You Post

By Daren Low

We all know the feeling…

You spend hours creating wonderful blog posts. You research and write a unique piece of content, carefully structure the post, and add all the images. Finally, you hit publish, and wait for the flood of visitors.

But, it never comes.

Continue reading on Your Organizing Business
Copyright © 2017 Janet Barclay, All rights reserved.

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