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Janet Barclay Web Design with a Personal Touch

Maximize Marketing News - September 2019

How do you know whether your website is doing its job?

First of all, you need to set specific goals so you have something to measure. Then you need a way to measure how well you’re doing.

Google Analytics can reveal valuable insights about your website which will help you identify actions to help you achieve your goals.

In this month's feature article,  I’ll explain how it works and how you can take advantage of this free yet powerful tool.

Drop me a line and let me know what topics you'd like me to write about in the future. I'd love to hear from you!

Janet Barclay
Photo by PhotoMIX Ltd. from Pexels

How to Boost Your Marketing with Google Analytics  

Understanding how people interact with your website or blog is vital for the longevity and profitability of your business. This is true whether you’re just starting out or a veteran small business owner, sell services or products, work locally or online, and whether you’re a solo entrepreneur or have a larger company.

With a deeper understanding of the data which drives your business, you’ll be more productive, your systems will be more efficient, and your business will be more successful. That’s exactly what Google Analytics offers.

What is Google Analytics and why do I need it?

Google Analytics is a web-based application that reveals important traffic and behavior patterns in relationship to your website.

According to Search Engine Land, Google processes over 63,000 search queries every second! Because they send more traffic to your website than all other search engines combined, integrating Google Analytics with your site can provide highly detailed and valuable information.

This free service answers more questions than you can imagine, including the following:

  • How many unique and repeat visitors go to my site each month?
  • How are they arriving on my site?
  • What keywords are getting people to my site?
  • Which pages and posts are most popular?
  • What type of content engages my prospects and keeps them on my site? What kinds of content have people leaving in a hurry?
  • Do my visitors prefer to access my business on their smartphone, tablet, laptop, or desktop PC?
  • Which web browser do they use?
  • Which of my marketing campaigns and strategies are the most and least effective?

Understanding the answers to these and other important questions is extremely powerful.

Since Google has spent billions of dollars perfecting its data collection system to become the largest and most used search engine in the world, why not take advantage of the opportunity to learn what they have to say about your traffic?

Reviewing your Google Analytics reports

On the left side of your Google Analytics dashboard, you’ll see the following:

Click on any of the listed report types to see the in-depth information available. You can use this information to make your business more productive, efficient, and successful.

For example, if you receive a lot of traffic from Facebook, which is laid-back and casual, your content should be lighthearted rather than serious, and social sharing options are essential.

On the other hand, if people are mainly finding you through generic search, they are seeking very specific information. Study the keywords and phrases that lead them to your site, and create more content around those subjects or topics.

Setting goals for your website

To grow your business, you don’t just want traffic. When someone reaches your website, you want them to do something, such as join your email list or buy a product. The percentage of website visitors who take the desired action is your conversion rate. If you have a high conversion rate, your marketing is working properly. Your conversion rate is therefore one of the most important pieces of information that Google Analytics reveals.

Before you can determine your conversion rate, you need to set up Goals. Don’t worry – that process will be covered in my next newsletter.


If you don’t yet have Google Analytics set up on your website, create an account and install the tracking code.

Log into your account, review the data available to you, and think about how you can benefit from this information.

Need help? Schedule a telephone call or Zoom session, and I’ll brainstorm with you, answer your questions, or walk you through the steps that are confusing you.

I'm a Web Design and Care Specialist who loves helping others succeed by sharing the knowledge and insight I've gained through marketing my own business for over 15 years. When I'm away from my desk, I enjoy reading, photography, watching movies, and cooking.
I have known and worked with Janet for years now. She put up my website several years ago and continues to look after me! She is kind, professional, always effective and efficient and infinitely patient with me and my lack of tech savvy!

Pam Mirehouse, The Separation Project

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  • Review of BatchPhoto™ ~ Photo Productivity Toolkit
  • Recent Client Showcase

On Your Organizing Business

  • How To Get Amazing Ideas For Your Organizing Blog
  • Making Lists – Professional Organizers Blog Carnival
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