How to Boost Your Marketing with Google Analytics
Understanding how people interact with your website or blog is vital for the longevity and profitability of your business. This is true whether you’re just starting out or a veteran small business owner, sell services or products, work locally or online, and whether you’re a solo entrepreneur or have a larger company.
With a deeper understanding of the data which drives your business, you’ll be more productive, your systems will be more efficient, and your business will be more successful. That’s exactly what Google Analytics offers.
What is Google Analytics and why do I need it?
Google Analytics is a web-based application that reveals important traffic and behavior patterns in relationship to your website.
According to Search Engine Land, Google processes over 63,000 search queries every second! Because they send more traffic to your website than all other search engines combined, integrating Google Analytics with your site can provide highly detailed and valuable information.
This free service answers more questions than you can imagine, including the following:
- How many unique and repeat visitors go to my site each month?
- How are they arriving on my site?
- What keywords are getting people to my site?
- Which pages and posts are most popular?
- What type of content engages my prospects and keeps them on my site? What kinds of content have people leaving in a hurry?
- Do my visitors prefer to access my business on their smartphone, tablet, laptop, or desktop PC?
- Which web browser do they use?
- Which of my marketing campaigns and strategies are the most and least effective?
Understanding the answers to these and other important questions is extremely powerful.
Since Google has spent billions of dollars perfecting its data collection system to become the largest and most used search engine in the world, why not take advantage of the opportunity to learn what they have to say about your traffic?
Reviewing your Google Analytics reports
On the left side of your Google Analytics dashboard, you’ll see the following: