June 2015 Monthly Newsletter
Fuzzy Math
June 2015: Mobile Product Strategy

From our blog

Aligning business strategy and customer needs for mobile products

In the ongoing debate of “native app” vs. “mobile web” there is plenty of attention paid to the technologies, their costs, and their limitations. However, what you need to focus on is selecting the delivery mechanism(s) that strengthens your relationship with your customers while also aligning with your business strategy.

Related Articles

Web vs. native: let’s concede defeat

Suggests we not try to mimic the native experience on the web. Instead, if the features require it, go native.

Why designers should say no to native apps

Conversely, this argues that mobile web is, and should continue to be, the driving force for better user experience and innovation.
Creative Bloq

The Native App vs. Mobile Web Debate

To round out the group, a high-level comparison of mobile web, native hybrid, and native across some core categories.

Links of Interest

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