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November 2016 Monthly Newsletter
Fuzzy Math
Assumptions vs Reality

Don’t talk down to your users: Why user-directed design enables your customers' voice

The software product world is filled with unhappy customers who, in many cases, use software created by top-down approaches. This unhappiness can be solved by reorienting your product design and development process, and in a perfect world your entire organization, to be oriented towards the voice of your customers and their true needs.



Related Articles


When Unicorns and Robots Hold Hands

Two of our favorite things are trending – robots and unicorns! Wait. We mean data and design! This is a great article explaining how adherence to just creativity or data is a failure – and warns us that a perfect blend might also be wrong.
uxdesign.cc

Getting Started with Data-driven Design

The sharp folks at InVision continue the conversation with a slightly more optimistic approach: use a bit of data to move creatives out of their comfort zone. We like the quote "designers aren’t users" -- we also all know that neither are engineers.
InVision

Google Exec Blames Google Glass Failure on Bad Marketing

It was over-hyped and rushed to market. Was it a failure of marketing or a technology that was simply too early for people to adopt? Either way Google could have done some more user research before rolling out Glass.
Adweek


Fuzzy Math in the news


Interactive Health

Interactive Health Press Release

Fuzzy Math worked with the country's leading provider of health management solutions to reimagine and redesign their member website.


Links of Interest


Fuzzy Math
User experience design, strategy, and innovation since 2009.
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