hodgsonConsulting Newsletter February 2017
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February 16, 2017
February 2017 Newsletter

Does Web Accessibility Really Matter?
When you hear about web accessibility and ADA 508 compliance, do you start to snooze? We get it; this isn’t the most exciting topic on the web. But accessibility is crucial to every website Hodgson designs and develops. We ensure each one is ADA 508 compliant, which means the site is accessible to viewers with visual and hearing impairments. 

If you’re wondering about how accessible your site is, there are some quick elements you can check.  How’s your contrast ratio? Gray letters on a white background have an insufficient contrast ratio. The letters you’re reading now—black letters on a white background—have a much better contrast ratio.

If you’re using color to convey information, provide another identifier, like an asterisk or a number. This is why you’ll often see required information in a form colored in red, with an asterisk to denote the importance of it. Add text to images and buttons; make sure there are a few ways to identify elements of your design. 

At Hodgson, we pay a lot of attention to site navigation. Websites should have several navigation options: think breadcrumbs, site search, or a site map. Can you navigate through your site only using your keyboard? Hit the tab key and make sure you’re moving. 
Finally, if you have audio or video that launches automatically, place clear controls so the sound or video can be stopped. And be sure you always offer a transcript of multimedia content.

If you have questions about whether or not your website meets accessibility standards, drop us a note. Websites are most likely your largest digital footprint, and you want each user to have an excellent experience. While relevant content and eye-catching design will engage your audience, having an accessible website is the equivalent of a welcome mat!

Secrets to SEO Success
Search Engine Optimization, or SEO, has been a buzzed-about term for a while now. But what does it mean, and how can you be sure your website does it right?

SEO refers to optimizing, or maximizing, how high your site appears on the list when a search engine returns results from a query. Strong SEO means that when you google “search,” Yahoo, Google and AOL all pop up. If your website is near the top of the search results list, you’ll get more traffic.

Hodgson designs and develops websites with SEO best practices in mind, and implements new or existing Google Analytics tracking to ensure user visit data and behavior is collected. But what if you aren’t doing a full redesign, and you just want to improve your site’s results?

We talk about the three pillars of SEO. Take a look at these tips, and if you need help refining your search engine optimization, you know where to find us.
  • Code: Does your site load quickly? Is your content relevant, accessible, and usable to visitors across all devices? 
  • Content: What’s your content strategy? Are you providing relevant and shareable content? Is your site drowning in PDFs or is most of your content on web pages?
  • Authority: Does your website position you as an authority? Are other sites linking to your content because it's strong and unique?

If these were easy questions to answer, chances are you have strong SEO. If not, our pillars are a great place to start working!

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