Media Contact: Chris Aguinaldo, (808) 489-3701 or PR@6pillarsmarketing.com
OKTO COLLECTIVE HOLDS GLOBAL LAUNCH AT 'ALOHILANI RESORT
Collective Partners with Be The Change to Showcase Sustainable Fashion and Creative Vision at Resort
When: January 25, 2020
Red carpet arrivals at 4:30 p.m., show starts at 5 p.m.
Where: ’Alohilani Resort Waikiki Beach
2490 Kalakaua Ave.
Honolulu, HI 96815
Why: OKTO Collective / Be The Change: A Sustainable & Ethical Fashion Show
HONOLULU, HI (Jan. 15, 2020) – OKTO Collective (OKTO), Hawaii’s first experiential marketing group, is pleased to announce it will be partnering with Toronto based Be The Change on January 25th at ‘Alohilani Resort Waikiki Beach to introduce both companies to the Hawaii and Asia Pacific markets. The launch event will showcase a unique sustainable eco-fashion show, raise awareness and money for Sustainable Coastlines Hawaii, as well as serve as OKTO’s official global launch.
OKTO is the brainchild of co-founder and longtime creative pro Angel Deihl. After many years of working in the fashion, entertainment, and creative industries in Hawaii, Angel saw a need to create a “one-stop shop” for underrepresented creative professionals to be connected to local and global brands and vice versa.
“Many companies in Hawaii think you’ll get higher quality creative content for marketing campaigns by flying in photographers, stylists, or creative directors from LA or New York. In my experience, this isn’t true nor is it a cost effective way to promote a brand here in Hawaii. There is a huge untapped pool of topflight creative talent right here that is underutilized and looking for work. OKTO was created to bring these two groups together via the collective’s experiential marketing, creative and talent teams,” said OKTO Co-Founder and Creative Director Angel Deihl.
“We’d like to help reverse the flight of the state’s top creative talent from leaving home in search of opportunities elsewhere. If we succeed, this will not only help all creative professionals here in Hawaii, but also have a direct and positive impact on our client’s financial statements,” added Nick Azari, President and Co-Owner of OKTO.
While planning the launch event, the OKTO management team decided it would be best to shine a light on its creative and talent teams, clients and friends rather than itself.
“We are using this event as a platform to introduce Hawaii to Lanikai the Label, an Australian-based fashion designer; eco-fashion label CANUSSA from Madrid Spain; Los Angeles singer Cozy Boy; and Afro-world beat house DJ Lucky Kids; along with many other close friends of OKTO. We are especially excited to introduce Be The Change to Hawaii. Partnering with Be The Change not only sends out a great eco-fashion message, but it also enables our event to be covered by FashionTV, with 520 million viewers globally; Samsung TV/Glewed TV, with 200 million viewers; Be The Change TV in partnership with SimulTV, with 190 million viewers in 80 countries; Rodgers/NOVA Vision TV, with 20 million viewers; and CaribVision, with 12 million viewers in the Caribbean region,” said Ms. Deihl.
“We were delighted the team from OKTO reached out to us. The presentation of our global, sustainable and ethical fashion show will be a first for Hawaii. The show at the OKTO launch is part of a much larger global tour for us, with our group producing our LA Oscars edition next. As many of you know, the fashion industry produces 20% of planet earth’s wastewater and 10% of all global carbon emissions - more than all international flights and maritime shipping combined. Be The Change’s overall mission is to bring awareness to this issue and others, and educate and engage people to be better citizens of this planet of ours. Both OKTO and our Be The Change collective felt this was a timely message to bring to the residents of an ecosystem as fragile as Hawaii’s,” said B. Dragan Jankovic, co-founder of Be The Change and UN1T Experiential Inc.
“Because of our launch event’s eco-friendly mission, we felt that holding this momentous affair at ‘Alohilani Resort would be a perfect fit. ‘Alohilani partners with Hawaiian Legacy Reforestation Initiative (HLRI), a non-profit organization committed to returning indigenous trees back to the Hawaiian Islands. Actions like these speak volumes about the ethos of ‘Alohilani and carry a lot of meaning to all of us at OKTO. We’re thrilled to introduce OKTO to the world with the assistance of the team at ‘Alohilani Resort,” added Ms. Deihl.
About OKTO Collective
OKTO Collective is Hawaii’s first multi-disciplinary Experiential Marketing, Creative Collective & Talent Management group. OKTO believes every brand is founded on powerful stories and truths and that our work should express these truths. For more information, visit www.oktotalent.com
About Be The Change
Produced by Toronto-based UN1T Experiential, in partnership with Monaco Better World Forum, Pacific Rim Chamber of Commerce, and Power of One Foundation, BE THE CHANGE is a global social impact tour, bringing its message of awareness and action towards the 17 Sustainable Development Goals of the UN, to 13 cities worldwide over the course of the year 2020. For more information, visit www.un1tgroup.com.
About ‘Alohilani Resort Waikiki Beach
‘Alohilani Resort Waikiki Beach sits where the city meets the sand with a sophisticated, awe-inspiring design that pays homage to Hawaii’s rich cultural heritage. With airy rooms surrounded by an azure ocean, Diamond Head and Waikiki, ‘Alohilani offers a refreshing balance of energy and relaxation in a lively, beachside location. ‘Alohilani Resort is a destination for travelers and locals alike with exclusive amenities including two restaurants by internationally acclaimed Iron Chef Masaharu Morimoto, a seascape pool deck with infinity pool, a soon to come signature beach experience, a captivating 280,000-gallon Oceanarium, a rooftop fitness experience including, sunset yoga, tennis lessons, batting cages, and more. The property has been awarded a Condé Nast Traveler Readers’ Choice, USA Today 10Best Readers’ Choice for Best New Hotel, and HAWAI'I Magazine's 7th annual Readers' Choice for the #1 New Hotel, among others. Room rates start at $309 per night. For more information, visit www.alohilaniresort.com.