Are Consumer Insights the Answer to More Effective ICT4D Interventions?

Bangkok Salon - February 8th - RSVP Now

As access to affordable ICT tools expands across the developing world, donors and development professional are increasingly integrating these tools into their program design. But with this shift comes a growing need to gain nuanced, in-depth knowledge of how local target populations seek out information, access and use ICT tools, and consume digital content.

We would all like to believe that we know and understand the populations we are working with, but how well do we really understand them? Could it be that the graveyard of ICT4D interventions is in part due to a poor understanding of consumers? Often, consumers' choice in communications tools can surprise us.
Please RSVP now to join the next Technology Salon Bangkok as we explore the relevance of consumer insights and market research to development, and seek answers to questions like:
  • Why do consumer insights matter for development projects?
  • How can we leverage market research practices from the private sector?
  • What are the costs? And how can we measure and value the results?
Please RSVP now to debate how we can design more successful and impactfull ICT4D interventions. Our discussion will be led by Kristen Roggemann, Principal Mobile Solutions Specialist at DAI.  Kristen has piloted DAI's Consumer Insights Toolkit in Jordan, El Salvador and Honduras.
We’ll have hot coffee and catered breakfast treats for a morning rush, but seating is limited, so please RSVP now to join in the discussion. Once we reach our 30-person capacity there will be a waiting list!
Consumer Insights for Development 
February Technology Salon Bangkok
9 – 11am,
Monday, February 8th, 2016
Bangkok, Thailand
RSVP is required for attendance


About the Technology Salon

The Technology Salonâ„¢ is an intimate, informal, and in person, discussion between information and communication technology experts and international development professionals, with a focus on both:
  • technology's impact on donor-sponsored technical assistance delivery, and
  • private enterprise driven economic development, facilitated by technology.
Our meetings are lively conversations, not boring presentations. Attendance is capped at 35 people - and frank participation with ideas, opinions, and predictions is actively encouraged. 

It's also a great opportunity to meet others motivated to employ technology to solve vexing development problems. Join us today!
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