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How Can New Technologies Make All Voices Count?

 

July London Salon - RSVP Now


Why does government in the 21st century continue to use 20th century technologies for 19th century processes? Citizens now have a plethora of technology tools to express their views - and measure government performance - in real time.  Yet few of these new technologies are used, even in "developed" countries.

Citizen EngagementWe want to encourage making all voices count in developing countries, and most of us are convinced new technologies can speed up the process and improve outcomes.

But what works? What doesn't? What can we learn from others to make citizen engagement programs more effective?

Please RSVP now to join lead discussants Marjan Besuijen, Programme Director for MAVC, Martin Tisné, Director of Policy at Omidyar Network, and Elvis Mushi, Lead Researcher of Voices of Citizens at Twaweza, to find answers to questions like:
  • Which technologies help citizens provide feedback on government performance?
  • What incentives and capacity do governments need to respond to citizens?
  • When would citizens engage with government to create better performance?
  • How can we make explicit linkages between citizen feedback loops and enhanced government performance?
   ICTs for Citizen Engagement
   July London Technology Salon
   8:30 a.m. - 10:30 a.m.
   Wednesday, July 10th, 2013
   Bill and Melinda Gates Foundation
   London, UK

Please RSVP now to secure your place. The Technology Salon will only include 30 guests to allow for a content-rich discussion, where everyone can participate and share fully in the debate. Use of PowerPoint and presentations is discouraged to allow plenty of time for discussion.

Technology Salon
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How Can We Use Digital Marketing to Improve Development Outcomes?

 

July Nairobi Salon - RSVP Now


More and more East Africans are going online every day. Many of these new netizens are also key development actors - from the wealthy and connected who can direct resources and change policy to the poor and underserved who we are often trying to reach. In our efforts to mobilize them, find new BOP markets, and expand opportunity, what technology medium works the best?

digital marketingInMobi research says that mobile media influences Kenyan consumers more than TV, radio, or newspapers (not that they'd be biased). Which brings up a few questions:
  • Do SMS ads to mobile phones work?
  • What about mobile ads on social media?
  • Could voice and FM radio still be the killer app?
  • Or is new media micro targeting more effective?
  • And is print or TV still relevant, particularly with youth?
Regardless of medium, should we be "selling" development outcomes, or the inputs and outputs to achieve them? And when we do, what messages should we be sending? Does "empowerment" work better than "self-interest"? What about the ethics involved with marketing? Is micro targeting beneficial or just Orwellian?

RSVP now to join Gareth Knight, founder of the UK ecommerce company WEDO and the South African conference Tech4Africa in a wide ranging conversation to drill down into what works and what doesn't when using digital marketing to reach development outcomes.

  Digital Marketing for Development
  8-9:30am, Thursday, July 4th, 2013
  Population Council, Kenya
  Ralph Bunche Road & Ngong Road
  Nairobi, Kenya (map)

We'll have hot coffee and mandazis for a morning rush, but seating is limited at Population Council's office in Nairobi. So RSVP ASAP to be confirmed for attendance - once we reach our 30-person capacity there will be a waitlist.

About the Technology Salon


subscribeThe Technology Salonâ„¢ is an intimate, informal, and in person, discussion between information and communication technology experts and international development professionals, with a focus on both:
  • technology's impact on donor-sponsored technical assistance delivery, and
  • private enterprise driven economic development, facilitated by technology.
Our meetings are lively conversations, not boring presentations. Attendance is capped at 30 people - and frank participation with ideas, opinions, and predictions is actively encouraged. 

It's also a great opportunity to meet others motivated to employ technology to solve vexing development problems. Join us today!

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