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Technology Salon

Which Storytelling Media Are Most Effective for High Impact Campaigns?

Technology Salon
Online Worldwide - May 27 - RSVP Now
Humankind has used storytelling to pass on knowledge and influence behavior for millenia. With the advent of modern technologies, seemingly anyone can create their own stories and disseminate them globally.
Yet, organizations crafting communication and engagement strategies recognize that the newest technologies are often not the most effective in influencing behavior change. The true skill is to identify the right technology medium for a particular communication objective. For example, FM radio still has the largest worldwide reach, followed by television.
Industry leaders such as Rare and Equal Access International are using approaches that leverage all media including photography, radio dramas, and SMS services, with support from private and nonprofit partners, to make stories, share information, and discuss sensitive issues. Meanwhile, TMC Animation Studio is tackling similar issues through the medium of explanatory animation. In doing so, all three organizations are demonstrating how quickly audiences absorb key messages when shared through creative forms of storytelling.
Please RSVP Now to learn how to integrate storytelling technologies into your communication efforts. We will be seeking answers to questions, such as:
  • When is storytelling an appropriate method for behavior change?
  • How to assess which media is the most effective for a particular community?
  • What stories are most successful in conveying certain messages?
  • Where is impact measured when storytelling is the communication vehicle?
  • Who is innovating in storytelling and what are they learning?
Please RSVP Now to join your peers and these thought leaders in a robust virtual discussion moderated by Joshua Reiman of the San Francisco Bay Area Technology Salon. This virtual Technology Salon will break from our usual in-person format and be a fully virtual event. Yet, online space is limited to foster intimate conversations, so please RSVP now and be sure to note the relevance in your application to attend. Once we reach our discussion capacity there will be a waiting list!
Storytelling Media Salon
San Francisco Technology Salon
8:00 - 9:30 am Pacific Time
Thursday, May 27, 2021
Online Video Conference
RSVP is required for attendance
Attendees will receive a confirmation with login details. 

This TechSalon is possible thanks to the support of the Vodafone Americas Foundation.The San Francisco Bay Area Technology Salon is managed by the international nonprofit Inveneo

About the Technology Salon

The Technology Salon™ is an intimate, informal, and in person, discussion between information and communication technology experts and international development professionals, with a focus on both:
  • technology's impact on donor-sponsored technical assistance delivery, and
  • private enterprise driven economic development, facilitated by technology.
Our meetings are lively conversations, not boring presentations. Attendance is capped at 35 people - and frank participation with ideas, opinions, and predictions is actively encouraged. 

It's also a great opportunity to meet others motivated to employ technology to solve vexing development problems. Join us today!
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