There IS a  silver bullet..It's called a great Customer Experience!!

Design the experience from the customers viewpoint

We literally encounter hundreds of 'designs' on a daily, weekly and monthly basis. Just think of all the objects, services or experiences you consume or interact with and you quickly realise that you can’t escape design. Buying a coffee, travelling on the train, brushing your teeth, going to the dentist, booking a flight on-line, paying a bill, buying a present and so on, have ALL been designed….The question from our perspective as a users of those experiences should be, “what makes a good design?”.

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The magic of Disneyland

The happiest place on earth: What can we learn from Procter & Gamble, Coke, Apple and yes, even Disney (see below) on how to design and innovate for a better customer and user outcome?? The answer is plenty. In todays e-newsletter, we'd like to share some insights and freebies to help you consider what it takes to design a great experience for your customers..

"The ability of the Disney organisation to understand what it takes to live and breathe their vision "to be the happiest place on earth" is extraordinary!"

The magic of the Disneyland experience

The happiest place on earth: If you've been to Disneyland (California) you'll know what I'm talking about. If you haven't been, go there (even if you haven't got kids)!!!!!. What an amazing experience!  I applied my 'User-experience' filter to scrutinise every aspect of our visit. I examined our experience through several perspectives - a first-timers experience, a child's experience (we travelled with a 12 year old and four year old), a family experience and an adults experience - On all levels, our three day family visit was faultless. It just works!! My top five talkpoints were:
  • Authentic attention to detail
  • Flawless logistics and organisation
  • Jaw-dropping world-class attractions
  • Happy, enthusiastic crowds
  • Ultra Clean
If you would like to share your Disneyland experience Contact Us

Customer Experience Mapping Course

Give your team the edge: In this one-day workshop, you will learn how design thinking tools such as ‘Customer Experience Mapping’ can help your business get to the heart of understanding how your customers interact with your products and services. This allows you to shine a light on opportunity areas to improve or innovate the customer experience.

Developing and Delivering a Strategy or key program of work?

Handy Back-pocket Guidesheet: If you are developing and delivering a strategy or key program of work, here are some of the questions you may be asking:
  • Can we avoid another 'tick-a-box' process and instead make this a valuable experience?
  • How are we placed this year to tackle the same problems we had last year?
  • How can I get my team to think more 'Big Picture' than chewing up time and resources on 'Operational' issues?
  • Is there a smarter, more collaborative way of charting our future course?
We'd like to share this simple, yet highly effective tool we've developed ('The AtwoB Guidesheet') to help you kick-start your Strategic Planning or Major Projects process. This DIY Guidesheet can help you plan and conduct your own a half-day or one-day workshop to clarify your thinking and give you significant monentum for 2012!!

Still here in spirit

Seven Simple Principles: When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor. These are the Seven Principles of Innovation, inspired by the master himself. By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish..
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