To meet the style needs of the ever-evolving Rocket Dog girl, the California-based company is introducing the more upscale Unleashed by Rocket Dog for Spring '11. Designer Lauretta Reiss says the new line's fresh takes on espadrilles, sandals, feminine crochet details and bold retro prints warrant the attention of girls with more discriminating taste.
The new addition is a sliver of what is bound to be Rocket Dog's largest collection of women's footwear to date. Returning style favorites—the Memories flat, Clover espadrille and the Orient dress shoe—are refreshed in new colorways and lay the groundwork of a line-up which also includes new Mary Janes, ballerinas, peep-toe silhouettes and banded sandals. "We're really excited about how our consumer continues to love our collections of softer casual styles," says Rocket Dog designer Tanya Bartels, adding that both the Rocket Dog and Unleashed collections tie-in with the expected to be ongoing romper, skinny jeans and short shorts trends.