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The Keyword: News and Tips from Marketade

November/December 2010

Welcome to the inaugural issue of The Keyword, Marketade's newsletter.

Karan and I started Marketade a year ago to help small and mid-size businesses take advantage of the web marketing and web development techniques we learned at GEICO. Since our launch we've worked with 15 companies across numerous industries — from a gym chain to an investment guru, from a home remodeler to a Jamaican coffee farm. We've had a lot of fun so far and are excited to start sharing our work along with tips and strategies any business can use.

The Keyword will come out every 2 months. Sign up here to get it by email. And please help spread the word by sharing this with marketers, web geeks, and business owners you know. We promise to keep the content practical and inspiring.

- John

Building the Igloo
In this case study, I explain the tactics we used to help DC apartment service Urban Igloo boost leads by 900%. Check it out.   - John

Basic Tip: Link Building 101
In this blog post, I break down the link building process into 5 easy steps. Read on.   - Anna

Advanced Tip Video: Measure SEO with Analytics
In my YouTube debut, I show how to use Google Analytics to see if your search optimization is working — told through the story of DC's Affinity Lab (our home). Watch it on YouTube.   - John

DC SEO Makeover Contest
Know a DC small business or non-profit that needs a better online presence? Each quarter for the next year we're picking one local organization for a free SEO makeover worth $3,750. We recently started work with our Q4 winner, PhotoTour DC. The deadline to enter our next round is December 15.

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