July Meeting for Madison Design Community!

Our July meeting will be a social event.  Please mark your calendars for Wednesday, July 29th.  This event will be at Harry Krueger's beautiful lake house, 2413 Middleton Beach Rd., Middleton WI.  The event will be from 5:00-7:00pm. Come whenever you can during that time!

Please RSVP to Brenda -
Seeking Volunteers
Help Launch our New Chapter Magazine
Your ASID-WI Chapter is starting a new initiative - a chapter magazine! Do you have graphic design skills, or a passion for writing or photography? Put those talents to good use by volunteering. Planning is already underway, but the next meeting will be late July. 
To volunteer or get more details, contact Amanda Pirlot
ASID WI “Top 5 Under 5” Awards – COMING SOON!

Are you an Emerging Professional who actively participates in the Wisconsin Chapter of ASID?  Do you work with an extraordinary Emerging Professional who strengthens the creative working environment at your firm or business?  As an Emerging Professional, do you create and take advantage of opportunities to support the interior design profession in the public realm as a passionate ambassador of your chosen career?

If you said “YES” to any of the above, take note!  The Wisconsin Chapter of ASID is excited to announce that nominations for the ‘Top 5 Under 5 Awards’ will open July 14th!  

The award recognizes the achievements of Emerging Professional Chapter members (designers in the first five years of their professional career).  The ‘Top 5 Under 5 Awards’ celebrate EP designers’ outstanding contributions to the Chapter, to their businesses or employers, and to the larger design community.

Help us celebrate our Emerging Professional members by nominating yourself or someone you know for ‘Top 5 Under 5!’  Nominees from last year who still qualify are encouraged to apply again.

Look for more information in the weeks to come!

Top 40 Over 40 of the Week

As the ASID National turns 40 this year, the Wisconsin Chapter is also celebrating our experienced and accomplished members age 40 and over. We'll feature one or more per week, culminating at our Annual Chapter Meeting. Meet...

NAME – Leona Knobloch-Nelson
(DO YOU HAVE A NICKNAME?) – not really
PLACE OF EMPLOYMENT – Creative Business Interiors
FAVORITE PROJECT – Victorian Pines Assisted Living Apartments, Iron Mountain, Michigan with Blomquist Architects – one of my first solo interiors projects from the 90’s (yes forest green and burgundy – oh my!).  However, still one of my favorites, not particularly for the design, but for the relationships developed.  And mostly for the satisfaction of a job well done as a ‘rookie,’ based on the reaction of the clients and users.  I knew I had chosen the right career.
WORDS OF WISDOM FOR YOUR YOUNGER DESIGNER SELF – ‘Be patient’ (these are the words of wisdom to my younger and current self)
WHAT ARE YOU LISTENING TO?  Believe it or not – 21 pilots, per my teenage daughters suggestion.
WHAT ARE YOU READING?  Love historic fiction, but currently reading teen fiction to relate to my teenage and preteen daughters.
WHO IS YOUR INTERIOR DESIGN INSPIRATION/ICON? Denise Guerin (Professor Emeritus, University of Minnesota), the ‘queen of human factors in the built environment.’  And, as a seasoned designer, I am now glad to call her my friend.
WHAT ELSE WOULD YOU DO IF YOU WERE NOT AN INTERIOR DESIGNER?  Author (This one is still in my bag of careers.)

NAME – Mary LaFrombois
FAVORITE PROJECT – Usually it’s the one I’m currently working on; most recently- The National Skin Centre in Singapore. It’s fascinating to engage and learn about different cultures and the Asian marketplace. However, I also loved working with Mary Baldwin College in Virginia on a new Health Sciences building. We really connected with this client and the building is beautiful.
WORDS OF WISDOM FOR YOUR YOUNGER DESIGNER SELF – Enjoy the ride and embrace the things you learn – Every project will give you so many opportunities to expand beyond your current knowledge base.
WHAT’S ON YOUR NIGHTSTAND? Besides all the trade journals and white papers to catch up on; Thrive by Arianna Huffington and Yes Please by Amy Poehler. Both are great escapes.
WHAT ELSE WOULD YOU DO IF YOU WERE NOT AN INTERIOR DESIGNER? I be a personal chef or a party planner. I love to engage and create great experiences.
Attention Volunteers:  SAVE THE DATE - AUGUST 12th!!!
The Wisconsin Chapter of ASID LOVES its volunteers!  Our success depends on great members who give their time and energy to the Chapter.  To those who have volunteered throughout this past year – THANK YOU!

This July, please look for an invitation in your mailbox to the annual Volunteer Appreciation Party to be held August 12th from 5:30-9:00pm.  More exciting details to come!!

Questions? Please contact the Wisconsin Chapter Membership Director, Carmen Eskra, ASID @



We are so close to our goal of 20,000 pounds of materials. We can’t wait to share all of these materials with teachers, non-profits and daycares in the area. August 28th and 29th at The Green Design Center all of the materials will be available to pick up at no charge. Share the flyer with the artists in your life, big, little, young, or old so they can find a Re_Purposeful way to use our discontinued samples.

Still have samples to drop off?

Wednesday, July 22nd
Coyle Carpets

250 West Beltline Highway
Madison, WI 53713

Drop-off Time: 3-6pm (parking lot)
CEU: 6:30-7:30pm (inside Coyle Carpets office)

CEU (1-credit hour)
Topic: Net-Works
Description: "Net-Works provides a real time look at the benefits of an inclusive business model for sustainability innovation. Developed from like-minded, cooperative sustainable thinkers from several global organizations, Net-Works is working to eliminate the environmental impact of discarded fishing nets on oceans, increase access to post-consumer recycled materials, and improve financial livelihood for the world’s developing economies.  Recovering valuable waste materials from ecologically sensitive areas has led to environmental, social and financial benefits. This presentation demonstrates the closed loop process that Net-Works strives to develop each day by tapping into the power of business to solve the world’s social and environmental problems."

Wednesday’s & Friday’s 9am-5pm
The Green Design Center

2201 Badger Ct
Waukesha, WI 53188

Help Us Help You Get CEUs!

Get your 1.0 CEU Credits done by Oct 31st & the ASID WI Chapter could win $1000-1500!
ASID national is sponsoring a Chapter CEU Race. Just reach and report your 10 CEU credit hours before October 31st and, if our chapter has the highest level of participation, we could win $1000 or more.
Even more importantly, the winnings will go toward a CEU program for YOU in 2016!
As a Chapter, we already have an outstanding start on this goal, so please keep up the good work and plan to get your CEUs completed and reported by Oct. 31st.
Reminder of the ASID CEU Requirements:
As an ASID practitioner member, you need to report 1.0 CEU credits (10 hours) by 12/31/2015. The goal is to encourage our membership to reach their CEU goal 2 months earlier – by Oct. 31st.


Designer - Forrer Business Interiors - Milwaukee, WI

Architectural Sales Representative - Daltile Commercial Sales

Part-time Interior Design Instructor, Madison Area Technical College – Madison, WI

Account Executive – Design Within Reach – Milwaukee, WI

Interior Designer – Briohn Design Group, LLC – Brookfield, WI

Part Time Interior Design Instructor – Milwaukee Area Technical College – Milwaukee, WI

Interior Designer Position – Peabody’s Interiors – Milwaukee, WI

Commercial Sales Associate – Lexco Tile and Stone – Milwaukee, WI


Thank you to this week's Gold Sponsor:



Receive Interior Design Magazine at a Special Rate
ASID and Sandow Media announce an exciting new benefit for ASID members

ASID Allied, Associate, Industry Partner, and Student members can now subscribe to Interior Design magazine at the ASID-exclusive rate of $10 for a one year subscription, a savings of more than $50 off the regular subscription price.

Learn more and sign-up for this offer.


July 29th - Madison Design Community July Social Event

August 12th - Volunteer Appreciation Party

August 28th & 29th - Re_Purposeful: An Upcycling Event


CHIMENTI STUDIOS of Milwaukee, WI Receives Best Of Houzz 2015 Award

Chimenti Studios has been awarded “Best Of Houzz” for Customer Satisfaction by Houzz, the leading platform for home remodeling and design. Chimenti Studios was chosen by the more than 25 million monthly unique users that comprise the Houzz community from among more than 500,000 active home building, remodeling and design industry professionals.


For a full listing of webinars provided by ASID, go to

ASID | Education Online
Click here for more information. 


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Content submitted by 12:00 PM Friday will be included in the following Tuesday blast, provided there are no questions with the submission.
Please contact the Communications Committee Chair: Erin Jende
or WI Chapter ASID Administrator Heather Westgor with questions. 

Do you have something to submit for posting on the WI Chapter ASID Website? Website Submission Guidelines & Contacts can be found at the bottom of the Chapter Resources Page

ASID WI Chapter 6000 Gisholt Dr Suite 200 Madison, Wisconsin 53713 USA

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