|About Red Wagon Writingwww.RedWagonWriting.com
Megan Tsai is a content specialist providing marketing copywriting and consulting services for clients across the nation. Services include:
Press releases and press kits
Trade and feature articles
Catalog descriptions and articles
Brochures and booklets
Video and CD-ROM scripting
Corporate image pieces Contact Megan TsaiCopywriter & Content Specialist
Owner, Red Wagon Writing
3265 Streamside Dr.
Greenwood, IN 46143
|Red Wagon Writing
Marketing Tip of the Month
Back to Basics: 5 Website Must-Haves
The Web is the first place your customers go when searching for information about your business or organization. And if you're like most marketers, you've put a lot of thought into your website's content offerings -- such as white papers, e-books and webinars -- and even your social media strategy. That's great!
Unfortunately in the rush to take advantage of the latest marketing trends, it has become easy to forget the bread-and-butter function of websites. Ensure your website is providing all the information your visitors are looking for by double-checking for these tried-and-true elements no website should be without.
1. Service and product information. Tell your visitors what you do and why you do it better than your competitors. Don't make your visitors guess about the services you provide. Give each service or product its own web page with plenty of information. Bonus points for including a few keywords on each page for an additional search engine boost!
2. Testimonials, case studies and client lists. Demonstrating your experience and results isn't bragging -- it's the best way to establish trust with your website visitors. When you can show you've done a job before (and done it well) prospects are much more likely to give you their business.
3. Frequently asked questions. Most businesses have a set of common questions people ask about their company. Don't make your visitors work for the information they're seeking! Show potential clients your helpful and proactive side by answering their questions on a FAQs page.
4. Articles and an e-newsletter. Adding helpful content to your website (even if it's only links to your newsletter archives) shows visitors you're up-to-date on industry happenings and provides them with a deeper view of your organization.
5. Contact information. It may seem obvious, but make it easy for web visitors to get in touch with you. The more information you provide the better. Instead of just providing the main phone line, why not give numbers for key contacts or even a full company directory? Remember, a few additional sales calls are a small price to pay for the benefit of happy, satisfied prospects.
Writing Tip of the Month
To Split or Not to Split?
If asked to name one common grammar faux pas, many writers would cite the split infinitive. However, this one-time grammar sin is no longer regarded with disdain by most experts. Writers can now safely use a split infinitive -- just with a little caution and common-sense.
What is an infinitive? It is a verb without a tense that is not limited by a subject. Examples include "to be", "to make" and "to use". When you split an infinitive, you separate the two parts of the infinitive with an adverb. One famous example is the opening of Star Trek: "To boldly go where no man has gone before".
In most cases, there's no harm in splitting an infinitive. In fact, it often makes your writing clearer and more descriptive. But avoid splitting infinitives if it doesn't accomplish either of those objectives. For example the sentence "To quietly walk through the woods is one of life's great pleasures" could be written just as easily as "To walk quietly through the woods is one of life's great pleasures."
Remember: To truly use the split infinitive correctly, you must wield it wisely!