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About Red Wagon Writing
www.RedWagonWriting.com

Megan Tsai is a content specialist providing marketing copywriting and consulting services for clients across the nation. 

Services include:
Audio interviews
Web sites
Ebooks
Press releases and press kits
Case studies
Trade and feature articles
Newsletters
Catalog descriptions and articles
White papers
Brochures and booklets
Direct mail
Video and CD-ROM scripting
Corporate image pieces

Contact Megan Tsai
Copywriter & Content Specialist
Owner, Red Wagon Writing
3265 Streamside Dr.
Greenwood, IN 46143
(317) 886-7724
Megan@RedWagonWriting.com
www.RedWagonWriting.com
Red Wagon Writing
February Newsletter


Marketing Tip of the Month
Your 2013 Content Marketing Game Plan

Far too often, content marketing seems to be more “famine” than “feast”.  Make 2013 the year you finally have a reliable, abundant flow of marketing content without having to struggle for ideas or inspiration by following these seven simple steps.

1. Compile customer questions.  Contact every person within your organization and ask them to provide a list of the most common questions or complaints they receive from prospects and customers.  That list of questions can then become fodder for your content marketing throughout the year.

2.  Commission research.  Dig deeper into your list of customer questions and determine where there are information gaps within your organization or industry.  Commission a research study or survey to gather that information.  The research can then become the framework for months of marketing content: turning a single research survey into 20 separate content marketing pieces is a very achievable goal.

3. Develop an arsenal of tools.  Don’t settle for one way to address each topic or question with your content.  Use a wide variety of tactics including articles, white papers, webinars, slide-sharing services, social media, newsletters and tradeshows.  Assign one person to become the company “expert” on each of the key tools you identify such as YouTube, Twitter, SlideShare, Facebook and LinkedIN.

4. Invest for your customer’s benefit.  In today’s business climate, your customers are likely scaling back on their attendance of industry events.  Send a journalist and photographer to key events and disseminate the information they gather to your customers in a variety of ways.

5.  Expand your team.  Look beyond the marketing and sales departments to form a truly inclusive marketing environment at your company – one where employees within all departments are providing content ideas and creating their own content.

6.  Form relationships.  Discover ways to team up with outside partners to create content together.  Great places to start are industry publications, your industry’s top bloggers and your business partners.

7.  Enhance existing efforts.  Identify marketing and sales initiatives you already have in place that can be enhanced by additional content.  For example, provide a white paper for sales staff to offer when making cold calls or make downloading a company-sponsored research report the call to action for your next direct mail postcard.



Writing Tip of the Month
A Friendlier Way to Write

Today’s workplace places a high value on friendliness and personal relationships.  As a result, business writers often strive to evoke a warm, casual feeling with their words.  One of the easiest ways to accomplish this is by using the second-person point of view – also known as direct address.

Unlike more formal academic writing, which uses pronouns like “he”, “she” and “they”, direct address relies on the pronouns “you”, “your” and “yours”.  Take a look at how the following sentence can be made more personal and compelling by using direct address:

Third-Person Point of View
Web conferencing allows presenters to move beyond simple narration over PowerPoint slides to make their webinars more interesting and fun to attend.

Direct Address
Web conferencing enables you to move beyond simple narration over PowerPoint slides to make your webinars more interesting and fun to attend.
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Red Wagon Writing
Megan Tsai
3265 Streamside Dr.
Greenwood, IN 46143

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