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Milwaukee startup Project Foundry raises $1.25 million

Melanie Lawder
Reporter 
Milwaukee Business Journal

061215 SPE Bill Mortimore EurekaAwards

Bill Mortimore . . . “We have an opportunity to help educators who are changing the ways students are taught.”

A local project-based learning software startup company has raised $1.25 million in a seed funding round that began in 2014.

Milwaukee-based Project Foundry, also known as Keystone Insights Inc., raised $1.25 million from 22 investors, according to a March SEC filing. The company, 131 W. Seeboth St., produces subscription software that helps educators manage project-based learning, track student progress, and showcase and analyze results.

Some of the funds raised will be used for further development on its product, and the money also will be utilized for marketing and sales efforts, said Project Foundry CEO Bill Mortimore. Specifically, Project Foundry is looking to extend its reach beyond the upper Midwest by increasing the size of its sales team, he said.

"We’re doing much more than we've ever done before to drive people to our website," Mortimore said.

Now that the latest funding round is over, Mortimore said the company is looking to raise an additional $1 million to $3 million. Schools throughout the country use Project Foundry software, mostly concentrated in the Midwest.


We are passionate about what we do...Join us!

Bill Mortimore, CEO


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PROJECT FOUNDRY
131 W. Seeboth, Suite 240
Milwaukee, WI 53207
414-841-6067 bill@projectfoundry.com
(http://www.projectfoundry.com)
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