Mercury Ideas Presents Trend Report Summer 2012
Mercury Ideas


Windy City Edition


ASI Show Chicago

I spent last week trend scouting at the ASI Show in Chicago: My days in the windy city were non-stop!I learned all about the new, latest gadgets, apparel trends, imprint options, product categories, Holiday 2012 releases, and more. I also hit the streets of “Old Hollywood” to scope out some retail trends in action. 
I was on a mission to discover the most impressive new promotional products that will launch this fall, and also re-discover the products that continue to impress year after year. Now it’s time to share what I found to be the industry’s best with you! 

I will be sharing full details on the trends that I loved over the next couple of weeks. For now, I’ll start with what I call, “Beyond The Classics.”


LAMP-IN-A-BOX: Now I know why I fell in love with this vendor. They are part of the Miami Design District. 
Light up your brand with customizable lamp shades. Perfect mix of style, function, and fun! These modern lifestyle lamps are completely affordable AND with a minimum of 1 unit they are perfect for programs. The packaging is as cool as the lamp. Each lamp comes packaged in a fabulous gift box with handle. 


TAKE A SEAT: The eco-friendly anywhere everywhere stool is a unique one-piece design that holds up to 200 pounds. It folds flat to fit almost anywhere, is easy to set-up, has a coated finish that extends life, and is available with full-color wrap. 


SLAP ON DIGITAL WATCH: Flexible, Waterproof cool color silicone band snaps to wrap around your wrist. Sleek white styles have been trending for awhile now and silicone watches have made every fashion magazine this year. This idea also comes in other fun colors which makes it even hotter!


GEL HIGHLIGHTERS: My new Obsession! These bright, fluorescent, smear-proof gel inks have transparent, read through color that is bold enough to highlight important text without bleeding through paper. It feels like you're writing with wax. 


ROUND SANITIZER SPRAY: Prevent germs on the go with this round credit card style antibacterial hand sanitizer spray. This handy accessory is a great idea for gifts, health clinics and events. The bright color options and full color decal imprinting emphasizes a retail look.
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