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adidas Canada unveils THE BASE Toronto

A VIP viewing lounge and pop-up retail space for
soccer fans in #TheSix

Toronto, ON – In celebration of the Euro 2016 and the #Copa100 in the USA, adidas Canada and retail partner, In2Sports are unveiling an exclusive viewing lounge and pop-up retail shop that will be the go-to destination for soccer fans this summer in Toronto. From June 4 to July 31 THE BASE (584 College Street) will give soccer fanatics access to the adidas Mercury Pack boots, premium federation kits, on-site jersey printing and much more!                                

Exterior shot of THE BASE

THE BASE, comes in at 2,200 square feet and will become a focal point for all things Euro 2016 and #Copa100 for the world's leading soccer brand. The VIP, premium viewing lounge features 40-person stadium seating and a 16’ x 9’ HD projection screen.

The retail space, powered by In2Sports will impress and captivate with stunning museum-like product displays and the latest gear from adidas, including the new Mercury Pack – three chrome soccer boots that will be worn on pitch by the likes of Leo Messi, Paul Pogba and Gareth Bale during Euro 2016 and #Copa100.

Retail shop at THE BASE                                    VIP viewing lounge at THE BASE 

The retail shop at THE BASE will be open to the general public from June 4 to July 31. See below for store hours of operation.
THE BASE store hours:
Monday to Sunday
10 a.m. to 9 p.m.
Taste of Little Italy hours:
Friday, June 17
10 a.m. to 11 p.m.
Saturday, June 18
10 a.m. to 11 p.m.
Sunday, June 19
10 a.m. to 9 p.m.
Twitter: @adidasca
Instagram: @adidasca
Facebook: @adidasCanada
Hashtag: #FirstNeverFollows


About adidas
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok and TaylorMade.
About In2Sports Inc.
In2Sports Inc. is a well known soccer specialty retail store and uniform supplier dedicated to satisfying the needs of all soccer fanatics. Established in 1998, In2Sports Inc. has significantly grown to become recognized as a leader in soccer specialty and a first in creating a “shop-in-shop” concept Soccer Superstore. This experience allows customers to be introduced to its products in the most inspired setting and also allows presents an opportunity to communicate a brands value through direct interaction with its customers.
For more information, high-res images and interview requests, please contact:
Mary Dunne, rock-it promotions, inc., at or 416.656.0707 ext. 110
Katherine Flores, rock-it promotions, inc., at or 416.656.0707 ext. 117


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