FOR IMMEDIATE RELEASE – Sept. 28, 2016
The Broadview Hotel: Riverside’s Revived Cultural and Culinary Destination
Opening 2017, Streetcar Developments and Dream unveil
a Riverside revival true to its past
TORONTO, ON — A fusion of past, present and future, Streetcar Developments in partnership with Dream Unlimited Corp. (Dream) today announced the much-anticipated launch of The Broadview Hotel. Set to open in 2017, the 125-year-old local landmark will be reborn, replacing the brass poles and catwalks of its colourful past. Located on the northwest corner of Queen Street East and Broadview Avenue, the revitalized space will boast 58 guest rooms, just under 4,000 square feet of event space, a ground floor restaurant, dynamic lobby café/bar and a stunning rooftop patio, offering unimpeded views of Toronto’s cityscape and beyond.
“Our goal is to re-invigorate the architecture and culture of The Broadview Hotel, while respecting its history and original design,” said Les Mallins, President of Streetcar Developments. “By restoring the building, we hope to create a gathering place Riverside residents can be proud of, and a destination that all visitors to Toronto can enjoy.”
"We’ve had the privilege of working on many historically significant projects in Toronto, and we are thrilled to be a part of The Broadview Hotel’s revival,” said Michael Cooper, Chief Responsible Officer of Dream. “The Broadview Hotel will be a meeting point of some of the best things Toronto has to offer: our hospitality, our food, and our culture.”
The Broadview Hotel Gets Lit
On Wednesday, Oct. 5th, Streetcar and Dream invite the community and media to the unveiling of The Broadview Hotel’s façade and a historical plaque, presented by Brent Pearlman of Heritage Toronto. At 7:00 PM, watch as the newly revitalized façade is illuminated, marking the first milestone in the building’s transformation and welcoming a new generation to the city’s iconic east end landmark.
Announcing The Broadview Hotel
The bold, unmistakable Romanesque Revival façade, dating back to 1891, will act as the first reminder of the city’s past, with its distinctive arched windows, monumental tower and ornate decorative relief panels. ERA Architects, whose expertise lies in heritage projects, has been tasked with preserving the architectural pedigree of the building.
With history at The Broadview Hotel’s core, visionaries at award-winning DesignAgency bring to life a destination venue infused with timeless charm and local east end flavour. From within, the lobby winds back the clock to greet guests with the warmth and welcoming hospitality of Old Toronto, while the cozy and inviting reception desk will set the tone for the suites above. Designed to function from morning until late night, the lobby transforms from coffee shop by day into a cocktail bar in the evening, while never losing its communal hub atmosphere. In contrast, the restaurant adjoining the lobby is a stylized junction of urban industrial and turn of the century texture that will add a renewed energy to the street, the neighbourhood and the community at large.
Boutique in nature, The Broadview Hotel’s 58 rooms are a bespoke ensemble of contemporary forms mixed with timeless classics and unexpected eclectic accents. Warm and inviting, guests will enjoy subtle references to the hotel’s history. A lucky few will experience vertical gardens for a true urban oasis. Though most of the room types share similar features, be on the look-out for one suite that cheekily pays tribute to The Broadview Hotel’s storied past.
A one-of-a-kind glass atrium and rooftop bar brings a fresh tone to the overall experience, where guests will enjoy panoramic views of Toronto’s skyline, the Don River and the city’s vibrant east end.
“We are proud to be a part of a movement that has taken foot over the last decade to return the neighbourhood to its original greatness” said Matt Davis, Principal of DesignAgency. “Through the transformation of the hotel, we are layering aspects of the past with new textures, resulting in a new and authentic Toronto experience for the city to revel in.”
Reflecting the old-world-meets-new-world design, The Broadview Hotel menus highlight dishes meant to excite guests’ palates, paying homage to the decadence of Old Toronto mixed with modern execution. Conceptualized by Erik Joyal and John Sinopoli, local restaurateurs who helped pioneer the culinary scene on Queen Street East, the casual refined menus will feature local produce of southern Ontario, connecting guests with the hotel’s historical origins. From the seasonal and authentically rooted menu to the warm and exacting hospitality, The Broadview Hotel references the city’s remarkable past and presents it with modern finesse and elegance.
Bringing the entire project together as General Manager is Murray Henderson, a hospitality leader with extensive experience in operating small, luxury hotels. His expertise will result in a hotel that goes beyond an enduring standard of hospitality – a well-tailored experience that captures both the roots of The Broadview Hotel and the culture of today’s community.
“The essence of the hotel is the charismatic spirit of Riverside. What guests will experience is a different perspective of the city,” said Henderson. “At the end of the day, we will welcome guests to our side.”
About The Broadview Hotel
Located in the heart of Riverside at the corner of Queen St. E. and Broadview Ave., The Broadview Hotel is a boutique hotel, restaurant, lobby café/bar and rooftop bar set to open in 2017. The Romanesque Revival-style building constructed in 1891 is a heritage property, as designated by the City of Toronto. Cleverly reimagined as a charismatic gathering spot, each space is infused with the spirit of the Riverside neighbourhood: it’s a place where international travelers relax alongside local residents. Housed behind The Broadview’s iconic façade, visitors and community members will enjoy a uniquely crafted hospitality experience.
About Streetcar Developments
Since 2002, Streetcar Developments has designed and developed a series of mixed use, community-centric projects in some of Toronto’s most beloved neighbourhoods. Along the way they have earned accolades for being a different kind of developer who invests in exciting neighbourhoods, improving the quality of entire communities. Their celebrated projects integrate seamlessly into their surroundings, respecting the historic look and feel of the area while providing a glimpse into what could be. With an unwavering commitment to build a more liveable and culturally rich Toronto, Streetcar eagerly accepts its responsibility to do its part to ensure this great city achieves its potential.
Dream (TSX:DRM) is one of Canada’s leading real estate companies with approximately $14.5 billion of assets under management in North America and Europe. The scope of the business includes residential land development, housing and condominium development, asset management for four TSX-listed trusts, investments in and management of Canadian renewable energy infrastructure and commercial property ownership. Dream has an established track record for being innovative and for its ability to source, structure and execute on compelling investment opportunities. In Toronto, Dream has successfully developed numerous residential projects including Pure Spirit, Clear Spirit, & Gooderham Condominiums in the Distillery Historic District; Canary District, and The King Edward Private Residences.
DesignAgency's Toronto-based studio unites interior design, architectural concepting, strategic branding, and visual communication. Known for reimagining the hospitality experience, the firm is one of the most distinguished and awarded design firms, sought after by clients in Canada, the US and around the world. The firm's global success is based on its high level of design excellence, its business savvy and its ability to create special environments through narratives developed closely with clients. Working for leading companies, developers and hospitality groups, DesignAgency brings experience, passion and creativity to make places that immerse guests in a diverse range of styles and experiences. For more information, visit: thedesignagency.ca
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