FOR IMMEDIATE RELEASE: September 19, 2012
Body Blitz opens Canada’s second water spa for women
Popular Toronto health-by-water spa opens new doors in Corktown
TORONTO, ON – Toronto’s immersive, women-only, health-by-water spa, Body Blitz, opens the doors of its second location in the city’s east end at 497 King St. E. on Thursday, October 11. Co-dreamed and created by sister-entrepreneurs Laura and Rena Polley, Body Blitz puts a modern twist on the ancient restorative water practices made popular at their original Adelaide St. W. location. Since its introduction in 2005, women have made Body Blitz, with its preeminent water circuit (now entirely bromine-free) and therapeutic spa services, part of their social ritual.
“Our new location, Body Blitz East, is uniquely designed within 22,000 square feet of industrial space, made with a retro-1970s feel in five split-levels. The entire second floor will be reserved exclusively for 20 treatment rooms designed for massages, face and body treatments,” said Laura Polley, CEO, Body Blitz Spa. “The success and popularity of our first location propelled us to expand our brand with a second spa; giving women the choice and convenience of getting Blitz’d on both sides of the city.”
Unwinding after a long day, celebrating a birthday party or bridal shower, catching up with girlfriends, or mother-daughter bonding is encouraged as part of the signature restorative water practice that has proven to de-stress, detoxify and rejuvenate the body and mind.
Women are invited to experience the unique water circuit, a five-part relay of relaxation that starts with a warm Dead Sea salt pool, and rotates through an aromatherapy steam room, a cold plunge pool, an infrared sauna, and a hot Epsom salt pool. The calming yet social atmosphere can be enjoyed on its own, or prior to one of the spa’s many treatments and services.
“Body Blitz is a celebration of women: created by women, for women. We’ve loved sharing every step of this development process, from opening our doors to our first clients, to expanding to our new location,” said Rena Polley, Senior Vice-President. “We are so happy that women have embraced our vision, where they can come together in a healthy, communal and inviting environment.”
To take the experience home, the spa also offers an array of products ranging from argan oil face serum, made to hydrate and prevent premature aging, to sweet ginger body scrub, designed to effectively exfoliate and hydrate dry skin. Body Blitz products are created to reflect an ongoing commitment to a healthy body and healthy environment and are:
free of parabens, detergents, sodium lauryl sulfates and artificial colours;
made with 100-per-cent essential oils;
made with fair-trade ingredients;
not tested on animals;
harvested in an environmentally friendly manner;
packaged in recyclable containers;
About Body Blitz Spa:
Owners and sisters Laura and Rena Polley opened the first Body Blitz Spa location in November 2005. Having visited bath houses and thermal waters in Italy, Australia, Germany, Amsterdam, Los Angeles, Korea and more, the sisters took the best qualities from all of their spa experiences and fused them into the centuries-old tradition of bathing or taking the waters. Laura and Rena are two of five sisters; they believe it’s important for women to have time together to relax, unwind and rejuvenate. Body Blitz is located at 471 Adelaide St. W. and 497 King St. E. Each location is open seven days a week. For an overview of services, to make an appointment or for additional product details, visit www.bodyblitzspa.com.
Twitter: @bodyblitzspa #BodyBlitzEast
Facebook: Body Blitz Spa
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