We thought that you would like to know about our May event titled: Virtual Reality - Designing Immersive Experiences.
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Dear <<First Name>>, 

We thought that you would like to know about our May event titled: Virtual Reality - Designing Immersive Experiences. 

It has taken roughly 30 years since the term virtual reality was coined by a philosopher named Jaron Lanier before it has arrived at a point where it is about to explode into the mainstream. This powerful technology has the capacity to dramatically change how people interact with machines and by extension how they interact with each other.

So the question then becomes where do the designers fit into this equation? For those of us who traditionally have been the pushers of pixels and the mappers of flows for a world where our users peered through fixed screens, what does it mean when the user steps through the screen? To help us think and talk about this subject we have invited two VR evangelists not only speak to us but show us how this stuff actually works with some real demos!

Silver Branch
Silver Branch is led by Camille Donegan and Sabina Bonnici, who together provide specialised services in story technology using VR, AR and online platforms as powerful tools for storytelling and marketing. Their combined experience includes work in theatre, film, computer science, video production, digital strategy, website production, marketing, social media, interactive performances and installations.

In Irish mythology, a Silver Branch was used as a passport to gain access to the ‘Otherworld’, and 'Silver Branch perception' is a return from there to perceiving this world as if for the first time. We believe technology can be used in the same way: to create stories and experiences that provide a unique and fresh perspective.

Silver Branch work collaboratively with artists and writers, designers and developers, 3D modellers, film-makers and theatre-makers.

We look forward to seeing you on the night. 

All the best from the IxDA Dublin team,

Filip, Chris, Laura, and John.
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