Welcome to five ideas and one coffee. Each week, a combination of what's going on in the ongoing convergence of digital and social media, and how that impacts the way we communicate. Plus, something I learned about coffee this week. Let's get started!
Getting past spin to create radical honesty at work - companies that actively fostered honest feedback and had more open communication produced a return over a 10-year period that was an astonishing 270% higher than that of companies that didn't.
TED talk - we're building a dystopia just to make people click on ads (if you don't have the time, you can read the transcript).
Content marketing isn't dead (actually the first step may be to work out what you mean by content marketing)
Is the web on its way out? Maybe it's too late.
Idea Five (the how-to's):
How to focus (and, have you worked out what you should focus on?)
This year, I'd like to hear from you about what you've learned over coffee. In the meantime, What Would Dom Do? Latte Art at home
... that's it!
See you next week. Hit reply if you've learned something, or if you'd like to suggest an idea or a coffee.