Here's something I find myself saying all the time to clients and students and I'm betting you need to hear it, too:
People WANT to hear from you .
People want to connect with you, get to know you, and hear about the awesome thing you're making (when it solves their problem or delights them).
This week I shared HOW to reach out to people you want to connect with, in the newest episode of the podcast. But sometimes, before you actually go forward with reaching out, you need to remember:
People want to hear from you.
Now, it's true that not everyone wants or needs what you sell (and thus, they don't want to hear about it). Non-knitters don't want to know when you publish a new design. Women without children don't want hear about your for-mothers jewelry.
This is the beauty about getting clear on your Right People and building them a Customer Path to help them find you, connect with you, and buy from you - you will ONLY be talking to people who truly want to hear what you have to say.
As a knitwear designer, you'll be talking to the knitters (who specifically make the kind of patterns you design!).
As a jewelry-for-moms maker, you'll be talking to moms (who wear jewelry!).
As an painter, you'll be talking to people who can afford your art (and like your style!).
Of course, this doesn't happen all at once...but you know what? It doesn't happen at ALL if you don't start reaching out and connecting with just a few.
So if you've been putting off emailing your "tiny" list or writing on your blog because "no one reads it" or listing something because "no one every buys anything," I challenge you to get over it.
Some tough love: Your list will never grow, you'll never have blog readers and you'll never sell anything unless YOU START creating content and products and offering them to the world. You may be right, that no one is paying attention right now. And they never will be until you start showing up and reaching out and connecting.
So this week, before the holiday madness starts up and your people are inundated with messages, do something. Do something you've put off. Connect with someone you've been wanting to. Send that email, write that blog, list that product (and don't stop).
Pick one thing you've been meaning to do, and commit to doing it. Right now.
If it'll help, hit reply and tell me what you'll commit to doing and WHEN you will do it and I'll follow up with you to make sure you have. (Really.)