YOU & IABC/Montréal
March 2017


A word from Maria

Measure for Measure 

For many of us, March is the last month of the fiscal year and a time to measure each and every accomplishment in anticipation of the detailed performance reviews ahead.

The highlight of my month was an hour-long interview with Julia Meighan, Chief Executive at VMAGroup, during which we discussed the findings of their most recent study ‘Beyond Communication: A CEO perspective of reputation leadership’.

The VMAGroup interviewed 40 CEOs across Europe – from leaders of small trade organizations to heads of major multinationals – on the value of communications and the new communications culture. We’ll publish the full interview in our April issue but, until then, two spoilers:

1. All the CEOs interviewed called for a communications function that was much more informed, more provocative, more business savvy and less-risk adverse than ever before.

2. The CEOs often felt that the profession had – with honourable exceptions –trained its crosshairs on the wrong targets in the digital age, reverting to instincts of ‘message management’ and ‘channel worship’, rather than focusing on the potential impact of corporate reputation.

Inspired by this thought-provoking conversation, we curated some of the most provocative recent research that we hope will influence your career planning over the next 12 month.

Sign up for a cross-generational IABC/Montréal panel on the 4th of May to follow the winding road that leads to career success; ponder over CIPR’s State of the Profession 2017 survey to see the progress we’ve collectively made to meet best practice standards; and read the joint Weber Shandwick-KRC Research survey The CEO Reputation Premium: Gaining in the Engagement Era.

And there’s more: the Institute for PR and the Commission on Research, Measurement, and Evaluation created an international task force to develop the first ever internal communication standards, while the Institute for Public Relations Board recently released the top 10 research insights of 2016.

And if you only have five minutes to spend on our newsletter, skip straight to a fantastic IC Kollectif interview with Roger D’Aprix.

This spring, plant the seeds of your next career opportunity.

Maria Constantinescu
President, IABC/Montréal │ @miarmc
P.S.:  Warm IABC/Montréal thanks to our translation partner Rossion, whose work allows us to continue to be the largest and only fully bilingual chapter in the IABC network.
The Roadmap to a Successful Career in PR
Working on your big break in the communication industry? Think that PR skills alone can get you there? Think again and, on May 4, join IABC/Montréal for a unique, inter-generational event where four professionals in the fields of business, media, advertising and public relations share their views of the winding road to success. Find out more and sign up here.
IABC/Montréal Recruiting New Board Members 
The recruitment process is under way to select the IABC/Montréal Board of Directors for the year running June 1, 2017 to May 31, 2018. If you’re looking for an original and inspiring strategy to give wings to your career, here’s the opportunity you’ve been waiting for: join IABC/Montréal’s Board of Directors for the 2017-2018 season. Many positions are available. Find all the details here. The deadline to submit an application is Sunday, April 23, 2017 (midnight EST). 

PR professionals’ skills and competencies not fit for modern future proof public relations

The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies of its practitioners meet the needs of modern future-proof public relations best practice. Findings show not enough PR practitioners are spending time on developing vital emerging PR and senior professionals still lack the financial skills demanded by recruiters.
First ever standards to measure internal communication
One of the barriers to effective internal communication is the lack of a standardized approach to measuring it. The Institute for PR and the Commission on Research, Measurement, and Evaluation (IPRMC) created an international task force comprised of academics and practitioners to develop internal communication standards. An exclusive IC Kollectif article lists the standards included in this award-winning study, and sheds light on why 'engagement' did not make the list.

The CEO Reputation Premium: A New Era of Engagement
In an increasingly connected and transparent world, keeping a low profile is no longer an option for business leaders. Weber Shandwick and KRC Research, released The CEO Reputation Premium: Gaining in the Engagement Era. This survey of more than 1,700 executives worldwide explores the realm of CEO reputation to better understand what is required of leaders today. As CEOs have entered a golden age of opportunity, find out how half of the executives interviewed expect that CEO reputation will matter even more to corporate reputation over the next couple of years.
The people power of transformation
Organizational transformations are hard work. To succeed, companies need employee buy-in at all levels, consistent communication, and better people strategies. According to the latest McKinsey Global Survey, companies are no more successful at overhauling their performance and organizational health than they were ten years ago. A particular blind spot seems to be the failure to involve frontline employees and their managers in the effort.
Top 10 Public Relations Research Insights of 2016
The Institute for Public Relations Board recently released the top 10 research insights of 2016. The Board–comprised of senior-level executives and leading academics–chose the 10 studies based on their methodological rigor and relevance to the profession. This edition encompasses research ranging from technological innovation and business transformation to the effect of political content on social media users.


Our journey around the IABC world takes us to New York, to meet Roger D'Aprix, IABC Fellow, one of the top thought leaders in the practice of organizational communication. In a thought-provoking interview with IC Kollectif, Roger talks about the challenges facing IC practitioners today and shares his views on the profession.

Head of his consultancy– D'Aprix & Co. LLC specializing in consultation to Fortune 500 companies in all phases of employee communication–Roger authored seven books on internal communication and is also a member of ROI Communication’s Advisory Board, a global consultancy dedicated to resolving the communication issues of Fortune 500 companies.

You can follow him on LinkedIn and on Twitter.
Are you publishing? We want to know! 
Are you publishing articles or posts which may be of interest to other members of IABC Montréal? Or have you recently read publications by other members of the association? Make sure you tell us so we can include a hyperlink in our monthly newsletter.  Please submit all hyperlinks in writing to
Quote of the Month...
"Every next level of your life will demand a different you."- Unknown
Our corporate partners
Got questions? Get answers!
Contact us with questions and feel free to share our content on Facebook, retweet articles or forward the entire newsletter to your network using the buttons below!
Proudly IABC's Largest Bilingual Chapter
Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list

Copyright © 2016 IABC/Montréal. All rights reserved.

This email was sent to <<Email Address>>
why did I get this?    unsubscribe from this list    update subscription preferences
IABC Montreal · 5338 De Lanaudiere · Montreal, Quebec H2J 3R3 · Canada

Email Marketing Powered by Mailchimp