YOU & IABC/Montréal
January 2017


A word from Maria

The Best Year Yet

We’re already on the other side of 2017: batteries fully charged, new fitness apps diligently uploaded and 2017 resolutions still fresh on our minds. We’re ready to take the world by storm.

As time is getting shorter and our to-do lists are getting longer, IABC/Montreal gives you a leg up on the competition. We curated the most interesting 2017 business and communication trends for your reading pleasure. 

To these, I’ll add the three priorities at the top of my personal “watch out for” list. Here they are, in reverse order:

3. Bend, stretch, bend, stretch. Again and faster. Never before have organizations undertaken so much change at such a fast pace. Whether it’s new leadership, mergers and acquisitions, new-technology adoption or business repositioning in response to fierce competition, change is coming to us from all directions and change cycles are getting shorter. What is a business communicator to do? While there is no magic bullet in sight, we may want to try leaving our comfort zone to forge new relationships well beyond our industry and listen intently for business irritants that were soothed with unconventional communication solutions. We can then get back to our tribe, share what we learned and find out how our peers deal with fast change.

2. When the wheels are spinning too fast, technology is your best friend. And I don’t just mean coding, productivity apps and data. I’m talking about keeping an eye out on emerging technology firms and how they communicate with clients and stakeholders. If you’re looking for a new tone of voice, some snappier digital vocabulary or a fresher look-and-feel, chances are this is where you’ll find it. In unrelated news, 2017 is the year I learn to code.

1. And in pole position: a brand is what a business does, reputation is what people remember. We’ll remember 2016 as the year of fake news, Brexit, Trump and startlingly-uncomfortable revelations. In 2017 organizations and professionals alike will have a lot of catching up to do. I believe we’ll see brand and reputation management soar to new heights. Reputation thinking in particular will increasingly guide the decision-making process.

I’ll also share something I’ll do less of in 2017 – and it’s social media. This Canadian Business article makes a bold and compelling case for dialling down your social presence. In my case, this should free up just enough time to start coding.

2017 is here. And it will be awesome.

Maria Constantinescu
President, IABC/Montréal │ @miarmc
P.S.:  Warm IABC/Montréal thanks to our translation partner Rossion, whose work allows us to continue to be the largest and only fully bilingual chapter in the IABC network.
Here's what you missed
We saw off 2016 at Edelman Montreal’s offices, where we talked about influencer marketing and all things digital. Our partner, Isarta Infos, was in attendance and shared their takeaways of this fantastic event. And since a picture’s worth a thousand words, check out our video summary and Facebook photo gallery.
Comms Metrople: Louis-Felix Binette sur l'économie de collaboration
We sat down with Louis-Felix Binette of Creative Mornings Montréal to talk about creativity and the sharing economy. Here’s what the creative strategist shared with IABC/Montréal.


Our journey around the IABC world makes a pit stop in Phoenix, Arizona to meet Paul Barton, ABC, Principal Consultant at Paul Barton Communications. Paul Barton was invited as a guest blogger by IC Kollectif, to share seven key points that will impact the future of employee communication in 2017.

Paul Barton is also the author of Maximizing Internal Communication. You can follow him on LinkedIn, Twitter and Facebook.
25 Internal Communication Wishes for 2017

Our partner IC Kollectif reached out to internal communication professionals around the world to ask about their biggest hope for the IC profession in 2017. Check out the hopes that emerged in five-part blog post series. Well done, IC Kollectif!

Edelman's Way Ahead: 2017
If you thought transparency was outdated, think again. Richard Edelman, President and CEO of Edelman, says corporation's level of transparency of its various channels will reach a new high in 2017. Find out what else is on his watch list for 2017 and see how his predictions will influence your job. 
Top 10 Trends for Digital Transformation In 2017
Flexibility is becoming more important to employees than compensation, and workplace collaboration models powered by artificial intelligence have started to emerge. Check out some of the big trends in digital transformation in 2017.
5 Emerging Business Trends for 2017
As consumers become smarter, more aware, and demand transparency from corporations, technology plays a key role in bringing forth new guiding principles. Discover some of the new trends that will bring us further down the line of understanding consumer needs through business intelligence solutions.
10 Marketing Trends to Watch in 2017
2017 will be the year of consumer personalization. Whether we’re looking at more streamlined payment systems, target marketing based on individual interests or social media platforms shifting from "like" to "buy," companies are working to create individual experiences for each consumer. Havas dives into 10 trends they think marketers need to pay attention to
Top 5 Business Trends for CMO's
As CMO’s prepare their 2017 objectives, non-mainstream marketing mediums may turn out to be quite profitable and interesting for their target audiences. Find out how Slack has encouraged acceptance and adoption of their platform and how other business trends will be harnessed in 2017.
Gartner's Top 10 Strategic Technology Trends for 2017
Understanding the technology out there is paramount to predicting trends and consumer usage. Browse Gartner’s 10 Strategic Technology Trends for 2017. Refreshingly, they go well and beyond virtual reality. 
8 PR Trends That Will Affect Our Jobs In 2017
It seems fake news is here to stay and Spin Sucks reflects on how it will affect the PR industry. Here’s three things you can to do stay on the right side of PR in 2017, along with several other great points for 2017
More Business Communication Trends For 2017
As e-commerce drives the economy, customer-relationship training is a top priority for consumer-driven businesses. That’s just one of Huff Post’s six business communication trends to consider in 2017. 
2017 Communication Trends: How about we stopped sweeping the dust under the carpet, and talked about real challenges instead?
Using straightforward language, Olivier Cimelière looks lucidly and realistically at the 2017 trends from a totally different standpoint, and wonders: How about we stopped sweeping the dust under the carpet, and talked about real challenges instead? "To communicate nowadays is to integrate others, to hear and to dialogue in order to find mutual commonalities and points of acceptance." (Article in French)
Are you publishing? We want to know! 
Are you publishing articles or posts which may be of interest to other members of IABC Montréal? Or have you recently read publications by other members of the association? Make sure you tell us so we can include a hyperlink in our monthly newsletter.  Please submit all hyperlinks in writing to
Quote of the Month...
" Don't follow trends, start them." -  Frank Capra
Our corporate partners
Got questions? Get answers!
Contact us with questions and feel free to share our content on Facebook, retweet articles or forward the entire newsletter to your network using the buttons below!
Proudly IABC's Largest Billingual Chapter
Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list

Copyright © 2016 IABC/Montréal. All rights reserved.

This email was sent to <<Email Address / Courriel>>
why did I get this?    unsubscribe from this list    update subscription preferences
IABC Montreal · Montréal · Montréal, QC H2J 3R3 · Canada

Email Marketing Powered by Mailchimp