YOU & IABC/Montréal
May 2016

A word from Maria

On disruption and other demons

I just finished Clayton Christensen’s book, The Innovator’s Dilemma (2011), where among many brilliant insights, he penned the definition of disruption: a product that addresses a market that previously couldn’t be served — a new-market disruption — or a simpler or cheaper alternative to an existing product — a low-end disruption.

In our own way, this is how we’re working to scale IABC/Montréal. As IABC’s visible presence in our city, we are Montréal’s only international association for business communicators. No other professional association does what we do: locally, nationally or internationally.

We found our raison d’être at the intersection of business and communication. We’re helping
communicators hone their business skills
to gain admission to strategy war rooms. And we’re helping business leaders fine-tune the kind of communication skills that fuel meaningful relationships, productivity and long-term profitability.

You’ve seen us grow stronger and more confident: we represent the global profession, we are home to a diverse community, we create connection and we’re focused on insights and results. Year after year, we have been open, human, professional and inclusive.

This summer we’re also giving you bigger bang for your buck. We’re increasing the quality of the programming and we’re decreasing event prices. As a result, we now run the best and most affordable business communication events in the city.

Come meet the 2016-2017 Board on June 2nd for our signature event Rendez-Vous IABC/Montréal: FASHION DISRUPTION, join the global IABC tribe at the 2016 IABC World Conference in New Orleans and stay tuned for more surprises. If you heard rumours of an event on artificial intelligence and its impact on the communication profession, you may be on to something….

Maria Constantinescu
President, IABC/Montréal | @miarmc
IABC/Montréal Events
Rendez-vous IABC/Montréal: Fashion Disruption on June 2
On June 2, IABC/Montréal will be finishing its 2015–2016 programming with a bang under the theme “Fashion disruption: an industry transformed by tech.” This panel discussion will bring together experts from Ça va de soi, Dulcedo, Absolunet and more who will present their vision of their industry’s future through the changes imposed by technological innovations.

These are some of the questions our panelists will answer:
  • What is the greatest challenge facing the fashion industry from the arrival of new communication technologies (the web, social media, proximity technologies, mobile, etc.)?
  • Let’s talk about 360-degree communications; that is, communications integrated across platforms. Do you apply these principles in your communication strategies and, if so, how?
  • Social media: past, present and future
  • How does social media help grow your business?
  • Web 2.0: what trends are emerging in the fashion industry?
An event you don’t want to miss – sweet surprises await!
Buy your ticket now!
Taking you to the next level
From functional expert to trusted advisor: A look back on the event
On April 18, several communication professionals gathered to attend Stephen Welch’s workshop entitled “From functional expert to trusted advisor.” Stephen generously shared his tips and advice with the group, who participated in the discussions and activities on offer with enthusiasm. You can find some of the tips online—namely, on Twitter (search for #iabcmtl).

The evening, which was organized as part of the “Taking you to the next level” series, was a great success, as the video below can attest! 
Next generation of comm pros gets speed-mentored
May 3rd was networking-night for many communication graduates and young professionals who met and exchanged with senior communication and marketing professionals. Now in its second edition, the IABC/Montré project was a great success. Check out the event review by Aurore Le Bourdon for Isarta Infos (available in French only) and our photo gallery on IABC/Montreal’s Facebook page.
Corporate Social Responsibility - What is the role of communication professionals? 

What is the role of communication professionals in corporate social responsibility (CSR)? That is the question raised by Claire Watson, VP, Strategic Communication Management at Cropley Communication, in this LinkedIn Pulse. She cites the 2015 Cone Communications / Ebiquity Global CSR Study, which compares consumer behaviours to the social behaviour of companies. The study notes that consumers expect to be informed of what companies do on the CSR front. “Nine out of ten consumers expect companies to not just make profits, but also to conduct business responsibly and address social and environmental issues.

Seven elements of CSR are related to our profession: transparency, relevance, strategic alignment, awareness-raising, understanding, community involvement and proven results. Strategic communication is a key driver of CSR initiatives—in other words, it does have the power to make the world better.
IABC around the world
Our trip around the world brought us to San Francisco Bay, where we met Shel Holtz, ABC, IABC Fellow.

Shel is an organizational communications consultant who advises companies on the use of social and digital media. This prolific blogger is the author and co-author of six books on communication as well as countless articles. He was a podcasting pioneer and cofounded the FIR Podcast Network.

There is no question that new and emerging technologies are affecting and disrupting our way of working. In this post, Holtz explains why communicators can no longer put off getting familiar with “chatbots”—automated conversational agents, basically robots that talk directly to users and are becoming increasingly common on various platforms.

Shel Holtz (@shelholtz) is the CEO of Holtz Communications + Technology, a Founding Fellow of the Society for New Communications Research and a Platinum Fellow of the Mayo Clinic Center for Social Media.
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