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BRAND LEARNING Bulletin: 4th September 2009
The evidence: how investment in marketing capabilities drives business performance
Liz Lacovara, Learning Director at BRAND LEARNINGWould you like to see the evidence for investment in marketing capability development? Do you need to make a compelling case for such investment? If so, this robust analysis developed by Liz Lacovara (Learning Director at BRAND LEARNING) will help you demonstrate the direct role of marketing capability development in driving business performance which enhances shareholder value. Click here to view a video clip and click here to read the brief article.
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Which of the following is most useful in building a compelling case for investment in marketing capabilities?
Final results will be posted on our website www.brandlearning.com next week and in the next issue of the BRAND LEARNING Bulletin.
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Want to become a great marketing leader?
Mhairi McEwan, Managing Director and Co-Founder at BRAND LEARNINGTo drive profitable business growth, marketers must engage the entire organization to deliver superior customer value and this requires strong leadership skills. Click here for advice on how to become a great marketing leader from Mhairi McEwan (Co-Founder and MD of Brand Learning).

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ISBA/BRAND LEARNING Academy™ partnership launches in September
Through a partnership with ISBA, the pioneering BRAND LEARNING Academy™ is also now available as an ‘open programme’ for individuals. A series of six different 1-day marketing modules are on offer, each focused on developing an essential core marketing skill.
The modules will be run at ISBA’s offices throughout September and October. There are only 20 places available on each module and these are booking up fast. So if you're interested in this unique opportunity to benefit from world-class marketing expertise with participants from other external organizations, book directly at the ISBA website or please contact us for further information.
The BRAND LEARNING Academy Open Programme in partnership with ISBA
To find out how the BRAND LEARNING Academy™ can build your marketing excellence, click here to watch this interview with Michele McGrath (Partner at BRAND LEARNING).
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BRAND LEARNING Book of the Month
BRAND LEARNING Book of the MonthEach month, the BRAND LEARNING team will recommend a book they have read to give you new perspectives on building marketing excellence. This month, Linda Miller (Marketing Capability Director at BRAND LEARNING) provides her recommendation…

“Do you want to understand Service Marketing in more depth? Do you need to know some of the core marketing concepts relating to Service Models and Value Propositions, or the key principles that drive effective management of the Customer Interface? If so, you’ll find rich answers to these (and any other Services Marketing related) questions, in ‘Services Marketing: People, Technology, Strategy’ by Lovelock and Wirtz.

The authors are recognised experts in the field of Services Marketing – and it shows. This is not a ‘read from cover to cover’ book, and may not be the most inspirational book on marketing you will ever pick up. But it is a deeply thorough and systematic text, containing principles, thinking frameworks and Case Studies covering every aspect of Services Marketing. In a world where Services businesses and brands are increasingly dominant, and where world class Services Marketing has never been so important, this is an invaluable reference source.”
Click here to purchase. Click here to purchase the BRAND LEARNING Book of the Month
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Contact Us
If you would like practical support with building marketing capabilities in your organisation or with the development of effective marketing processes, tools and techniques or have a specific solution you need to deliver in a defined timescale please get in touch.
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If you would like to make any suggestions for this bulletin, share your thoughts with Nicky at team@brandlearning.com. Our monthly bulletins are designed to provide ideas, case studies and provoke thought with leading-edge contributions of value to anyone who is trying to build marketing excellence in their organisation.
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