Some inspiration from last year’s most popular Views and Ideas
Brand Learning - New Year Bulletin
As we welcome in the New Year, we're excited about the possibilities for 2015. This year companies are looking to make the organisation better connected around a customer-centred agenda; lift the capabilities of sales, marketing, HR and digital teams to support organisational growth; and find fresh ways to develop world-class capabilities.
 
We've reflected on our learnings from 2014, and in this Bulletin we're sharing some inspiration from the year's most popular Views and Ideas.
 
Take a look, share your thoughts: we’d love for you to join the conversation on Twitter, LinkedIn and Google+.
Look what's trending

Look what's trending

3 of the latest trends in capability building to inform your plans for 2015.
A new design for marketing organisations

A new design for marketing organisations

Take inspiration from our popular white paper on organising marketing around the customer experience to drive growth. Including examples from P&G, Pernod Ricard and AstraZeneca.
Our secret weapon...

Our secret weapon...

How do you create change programmes that actually work? In this short film we share the "Believe It. Get It. Live It." framework to help you design change-delivering engagement and learning programmes.
Sales teams are raising their game

Sales teams are raising their game

Sales teams have ambitious, challenging agendas. Here we make the argument that the time is ripe to lift sales capabilities to new heights.
Chief Digital Officer: the toughest job?

Chief Digital Officer: the toughest job?

For those on the path of digital transformation, you may enjoy our article for The Guardian on the challenges of being a CDO and how to navigate them.
Uniting around a connected customer agenda

Uniting around a connected customer agenda

Everyone's talking about the pressing need for functions like Marketing and Sales to work more closely together. How are you forging collaboration for 2015? Here are some ideas.

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Breaking News

1. New Brand Learning website revealed
1. New Brand Learning website
We are delighted that our new website is now live, offering content and resources for those interested in lifting capabilities to drive customer-centred growth across marketing, sales, leadership, digital and HR. Please take a tour and let us know what you think.
2. Singapore office launch party
2. Singapore office party
In our Autumn bulletin we announced the opening of our new APAC office, based in Singapore. Recently we celebrated with a launch event including many of the region's top business and marketing leaders who discussed the challenges they face. Learn more
Breaking News: 3. Silver award in US for Excellence in Learning
3. International Marketing Leaders Programme 2015
One more reason to look forward to 2015, is The International Marketing Leaders Programme, brought to you by The Marketing Society in association with Brand Learning. This year, for the first time, there will be a programme in Singapore as well as in Europe (UK). We're still receiving applications for IMLP Asia, although the deadline is swiftly approaching, so register your interest today.
Thanks for your continued support. Please do forward this email to any colleagues who may be interested, and let us know of any topics you'd like us to cover in our next Bulletin.
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