|BRAND LEARNING wins Top 3 place in the Sunday Times 'Best Companies' Awards
BRAND LEARNING has been awarded an exceptional 3rd Place in the prestigious Sunday Times list of the 'Best Small Companies to Work For' 2010. Almost 1,000 companies entered overall and over 230,000 employees were surveyed. For the 3rd consecutive year BRAND LEARNING was also awarded the 'extraordinary 3 Star' rating in the Best Companies' national accreditation scheme, which provides an independent assessment of success on the key factors proven to contribute to high employee workplace engagement.
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Join the big debate - Breakthroughs in Brain Science…
Last month we launched '10 Big Conversations' we think the marketing and business community need to be engaging with throughout 2010. Thank you to everyone who has voted and joined the online debate so far.
The latest voting results show that nearly 50%think that 'Breakthroughs in Brain Science' will be the hot topic for marketers in 2010. Some believe it's the 'biggest thing to happen to brand management in decades' whilst others conversely argue that ‘in the same way medical science doesn't provide the cure for all physical ailments neither is neuroscience the holy grail in predicting consumer behaviour’ and that ‘neuroscience is simply another technique in our toolkit’ in understanding customer behavior.
Have you got a viewpoint on this topic? It’s time to join the debate and make your case…
Food for Thought: how can Digital Technologies be leveraged to build marketing excellence?
Following on from November’s leading-edge paper 'Marketing in the evolving digital world' our focus now shifts to the exciting opportunities that digital technologies offer those concerned with marketing capability development. In our latest 'Food for Thought' paper, we consider how technology can enable richer capability programme designs by creating communities with greater engagement, delivering content more effectively and embedding new ways of working. Click here to read the full paper.
B2B Marketing Magazine Feature: Marketing Roles in the Digital World
Click here to read a recent article in B2B Marketing Magazine on how the rapid growth in digital technologies and communication channels is requiring Marketing functions to adopt new structures and ways of working.
BRAND LEARNING welcomes Five New Directors to the Team
We are delighted that despite recessionary pressures, investment in marketing capability development has increased in places as companies look for sustainable ways to drive demand-led growth. In turn, we have continued to invest in recruiting talented marketers with a passion for building capabilities into our unique team. This month, we welcome new directors Simona Hartley (ex Kimberley Clark), Rodrigo Barreto (ex Kimberley Clark), Paul Davies (ex Diageo), Emily McEwen (ex Constellation), and Sarah Jones (ex Pepsi Co).
Click here to read more about the new members of the team.
BRAND LEARNING Book of the Month
This month, Rodrigo Barreto (Associate Director at BRAND LEARNING) reviews ‘Made to Stick: Why Some Ideas Survive and Others Die’ by Chip Heath & Dan Heath.
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas - businessmen, educators, politicians, journalists, and others - struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explore ways to make ideas stickier.
They argue that great ideas are made, not born. They demonstrate that sticky messages from all kinds draw their power from the same six traits: simple, unexpected, concrete, credible, emotional and stories. The book is eye-opening, stimulating and provocative. It helps us understand how we can apply these rules to making our own messages stick and it has interesting implications for both marketing and marketing capability development.
If you would like practical support with building marketing capabilities in your organisation or with the development of effective marketing processes, tools and techniques or have a specific solution you need to deliver in a defined timescale please get in touch.
If you would like to make any suggestions for this bulletin, send your thoughts to email@example.com. Our monthly bulletins are designed to provide ideas, case studies and provoke thought with leading-edge contributions of value to anyone who is trying to build marketing excellence in their organisation.