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Brand Learning
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Website Bulletin: 29th May 2009

In our bulletin this month you will find some stimulating advice on how to enhance the impact of Marketing Leadership in driving business success. We also feature a new way to build marketing skills in organisations that need a fast, integrated and cost-effective solution that is ‘Ready-to-Go’ -  The BRAND LEARNING AcademyTM.

Our new monthly bulletins are designed to provide ideas, cases studies and news that we hope will be of interest to people trying to build marketing excellence within their organisations. If you have any suggestions for future topics to cover on either Marketing or Capability Development, please get in touch with us at
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Why Marketing Leadership Matters

The real power of marketing lies in its ability to actively shape what an organisation is delivering to its customers, not just to develop communication campaigns to sell.  To do that, it’s essential that Marketers build the capabilities needed to drive demand-led, profitable growth and to develop ways for their companies to create and deliver superior customer value.

Marketers need to build the strategic skills to define an insightful vision of future market opportunities, to involve and engage colleagues through creative thinking and collaborative ways of working, and finally to deliver propositions, products, services and campaigns that benefit customers and build brands.

In this month’s issue of the BRAND LEARNING bulletin, Michele McGrath, Partner and Operating Board Director at BRAND LEARNING, shares some of our latest thinking on the challenge of Marketing Leadership for you to download:
Why Marketing Leadership Matters
Click here to read the rest of the article.

If you would like practical support with the Marketing Leadership challenges that you or your company face, please click here for further information.
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The Brand Learning AcademyThe majority of our multi-national clients invest in Tailored Marketing Capability Development to build bespoke practical processes, tools and behaviours that help marketers to better drive demand-led growth.

In addition, for those organisations that don’t have the resources for large-scale customised programmes, there is now a new way to build marketing skills in a fast, integrated and cost-effective manner.The Marketing Society

The BRAND LEARNING Academy is recognised by The Marketing Society.

The BRAND LEARNING Academy currently offers 6 integrated 1-day Marketing Skills modules, each focused on a different core marketing skill and all designed to make a tangible difference to the on-the-job performance of marketers. The modules provide world class marketing thinking and practical tools on each of the following topics : Insight, Strategic Brand Development, Innovation, Marketing Planning, Activity Generation and Campaign Development.

Each module can be delivered for 15-25 people as an ‘in-house’ programme for entire marketing/business teams or as an ‘open’ programme for individuals – delivered internationally by an expert BRAND LEARNING marketing facilitator.

If you would like more information, please contact us at, or visit our website on
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Marketing Society – Marketing Excellence Awards 2009

The results of the Marketing Society Awards for Excellence 2009 will be announced on 8th June 2009.
Marketing Society Award for Excellence
BRAND LEARNING has made a joint submission with our client Shell on ‘Recruiting More for Less’ which we are delighted to announce has been shortlisted for the prestigious Marketing Capabilities Award.

We will publish the Shell case study contained within our submission paper on our website on 9th June 2009.
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Please let us know if this bulletin has been useful and we’d very much like to hear from you if you have any feedback or suggestions by emailing
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