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BRAND LEARNING Bulletin: December 2011

This month's Bulletin includes:

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Marketing: Special Offer for Bulletin Readers

Marketing Magazine We are delighted to announce that our blog, The Capable Marketer™, will be launching in the new year on Marketing:Blogged. Marketing are also offering BRAND LEARNING Bulletin readers a 20% saving on a Premium Marketing subscription. You’ll receive a weekly copy of Marketing magazine, full online access to the Brand Republic Group including marketingmagazine.co.uk, campaignlive.co.uk, prweek.co.uk, mediaweek.co.uk and brandrepublic.com, plus a range of exclusive benefits.

Subscribe today at www.haysubs.com/mkobl11.

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Introducing 5 Hot Conversations for 2012

Since 2010, BRAND LEARNING has been using its experience of working with thousands of marketers, our own research and collaboration with partners to identify the conversations we believe the marketing and business community will be engaging with across the year. Looking ahead, we're predicting 5 Hot Conversation for 2012. Already being talked about, we believe they will move to the top of everybody’s agenda:
Fast (System 1) and Slow (System 2) thinking Fast and Slow Thinking - While marketers need to understand what drives decision-making behaviour, it isn’t feasible for everyone to become instant experts in complex psychological theory. That’s why we believe the terms ‘System 1’ and ‘System 2’ will be heard a lot more in 2012... Click here for more.
Total Integration Total Integration - ‘Above’ and ‘below’, ‘off’ and ‘on’ – marketing lines are all becoming blurred as technology advances and the customer decision journey becomes ever more complex. At the same time, customers expect every stage of the journey to be completely integrated, as they consume multiple media types simultaneously... Click here for more.
A number is worth 1000 words The Power of Data - Marketers need to synthesise ever increasing amounts and sources of data. This can be seen as both a ‘difficult’ and ‘dry’ aspect of marketing. The good news is that there is a growing number of approaches that can help marketers navigate their way through. Also, data is anything but dull... Click here for more.
Taking Responsibility Taking Responsibility - The world is facing a number of sustainability issues and, while governments are clearly struggling to respond to this, customers are more and more looking to companies to provide the solutions. The only way that companies can do this is to take full responsibility for what they produce and the business models used... Click here for more.
Being Anti-Social is not an option Be Social - Is the hype around social media a fad or a trend? It’s neither. Human beings have always been, and will always be, social creatures with a natural need to connect, to talk and to share. The rapid advances in technology simply mean that people have at their disposal more means to connect with others... Click here for more.

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The Growth Drivers: Latest from the Launch

The Growth Drivers November was an exciting month with the UK launch of The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities, co-authored by Andy Bird and Mhairi McEwan. We were delighted to be a sponsor of the Marketing Society’s Annual Conference.

We also held The Growth Drivers launch party for book contributors including Aviva, AstraZeneca, Akzo Nobel, Bupa, Ideal Standard, Kerry Foods, Reckitt Benckiser and Unilever amongst others, journalists and our publisher Wiley. We greatly appreciate the support we have received from so many of our colleagues, clients, partners and friends.

You can order your copy on amazon.co.uk and amazon.com. For multiple copies and any other requirements including corporate discounts, please contact lauracooksley@wiley.com.

Click here to read a chapter from The Growth Drivers.

The Growth Drivers Video

Click here to pre-order The Growth Drivers

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Bulletin Round Up 2011

BRAND LEARNING Bulletins in 2011 have included 'Food for Thought' articles covering a range of critical marketing capability topics from Innovation to Commercial Effectiveness, Creativity in Marketing and Fluid Learning. Click here to view the full range of articles.

We have also showcased Recommended Reads which provide a deeper exploration of these Food for Thought topics:

Books of the Month 2011The Buying Brain by A.K. Pradeep Value Above Cost by Donald E. Sexton Innovating in a Global Crisis by Fons Trompenaars and Charles Hampden-Turner The Other Side of Innovation by Vijay Govindarajan and Chris Trimble The Social Learning Handbook by Jane Hart The Business Playground by Dave Stewart and Mark Simmons Think! Before It's Too Late by Edward de Bono Creating A World Without Poverty by Muhammad Yunus Capitalism at the Crossroads by Stuart L. Hart The Growth Drivers by Andy Bird and Mhairi McEwan

Finally, we have shared some of the exciting developments at BRAND LEARNING over the last year. Click here to see our latest News.

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Shell wins 2011 Global MAKE award

Shell wins MAKE award We would like to congratulate our long-standing client partner Shell for winning the 2011 Global Most Admired Knowledge Enterprises (MAKE) Award, in the category 'Creating a learning organisation'. This category awards companies that have established an environment of creativity and innovation to increase competitiveness.

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Best wishes for 2012 from the BRAND LEARNING Team

Best wishes for 2012 from the Brand Learning Team We have been delighted to welcome more than 20 new members to the BRAND LEARNING team in 2011 and will be continuing to invest in recruiting talented marketers and support teams with a passion for marketing and for building capabilities.

On behalf of the whole BRAND LEARNING team, we would like to thank you for your support in 2011 and wish you a very happy Christmas or holiday time. We hope 2012 brings peace, happiness and prosperity.

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Recent Posts from The Capable Marketer™ Blog

The Capable Marketerâ„¢ Email is banned. Long live Connectivity
Marketers should show no fear
The Growth Drivers: book now available!
Unleash the power of the 'Squeezed Middle'!
Marketers must break the marketing straitjacket

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Contact Us

If you would like practical support with transforming marketing capabilities in your organisation or with the development of effective marketing processes, tools and techniques please get in touch by email or call on +44 (0)208 614 8150.

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If you would like to make any suggestions for this bulletin, send your thoughts to team@brandlearning.com. Our monthly bulletins are designed to provide ideas, case studies and provoke thought with leading-edge contributions of value to anyone who is responsible for, or interested in, building marketing excellence in their organisation.

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