In this edition of the Bulletin, we share essential reading for Marketing leaders including the do’s and don’ts for involving employees. Plus, news of our latest research on joining up the customer experience.
Our latest research on joining-up the customer experience draws on fresh data and new interviews with leaders from Virgin, Pepsico, Unilever, GSK, Visa, Thomson Reuters and more. Launched at the Financial Services Forum in London this month, the full white paper is coming soon.
The inaugural class of the US based International Marketing Leaders Programme heard from inspiring speakers including Esther Lee, Global CMO at MetLife, Greg Coleman, President at Buzzfeed and Vineet Mehra, Global President Baby Care Johnson & Johnson. Applications for 2017 are now open for the Europe and Asia programmes.
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