Capability lessons from the past 3 months
Brand Learning Bulletin
In this edition of the Bulletin, we share essential reading for Marketing leaders including the do’s and don’ts for involving employees. Plus, news of our latest research on joining up the customer experience.   
Go beyond inclusion to employee involvement 


Go beyond inclusion to employee involvement                                                     6 mins

We all know the difference it makes to work with energised, committed colleagues. A buzz topic of late, we sum up the best (and worst) practices and explain the importance of employee involvement to customer experience.   
Debunking myths about growth


The leadership ‘inflection point’                4 mins

Essential reading for anyone rising through the ranks to represent Marketing in their organisation, and the challenges that go along with it.
When learning experiences fall short


Is capability-building a fancy name for training?                                                           2 mins

If you find yourself explaining capability development to your colleagues this article demystifies the term with a powerful analogy.
Watch: Starbuck's Ian Cranna on purpose


Starbucks’ Ian Cranna on purpose          6 mins

How do you engage with customers as a market leader? How do you build great partnerships? Invaluable leadership tips captured on film.

Breaking News

1. Singapore event debates future of learning

1. Joining-up the organisation for customer experience

Our latest research on joining-up the customer experience draws on fresh data and new interviews with leaders from Virgin, Pepsico, Unilever, GSK, Visa, Thomson Reuters and more. Launched at the Financial Services Forum in London this month, the full white paper is coming soon.
2. Our research in the news

2. IMLP successfully launched in the US

The inaugural class of the US based International Marketing Leaders Programme heard from inspiring speakers including Esther Lee, Global CMO at MetLife, Greg Coleman, President at Buzzfeed and Vineet Mehra, Global President Baby Care Johnson & Johnson. Applications for 2017 are now open for the Europe and Asia programmes. 
 
2. Our research in the news

3. Join our thriving US team

We are pleased to welcome Amy Peller as Client Capability VP and Vivian Zylbersztejn as Marketing Capability Manager to our New York office. We are now hiring for both an Associate Director and a Digital Capability VP. Know anyone suitable? Take a look at Ellen Finn talking about her experiences of working in our US office.
We hope you enjoyed this bulletin. The best form of praise of course is recommendation, so please forward this email to any colleagues who may be interested, and contact us if we can help you tackle the challenges your team faces in driving growth.

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