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Join the campaign to boost local florists
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USE THEM OR LOSE THEM

A NEW PR CAMPAIGN FOR LOCAL FLORISTS
 

With over 300 florists signed up plus seven brilliant real florist ambassadors leading the way, the new Use Them or Lose Them campaign from Country Baskets, which aims to get consumers spending more at their local florist, is gathering serious steam and is set to go live at consumer level in just a few days.

Country Baskets currently have over 400,000 consumer buyers; prime customers for the UK's local florists. So they've budgeted £25,000 on the new campaign to put the two together.

How does it work?

Country Baskets are giving away 5000 x £5 vouchers to all their Green customers, who then can go to participating florists who will redeem them for goods (1 voucher per transaction). The Gold florist then brings the voucher back to their local Country Baskets store and redeems it against their next purchase. No money changes hands but the Gold florist has received a new customer that can be converted into a regular, the customer gets a discount they might not have otherwise had and Country Baskets have achieved their aim of generating more sales for their Gold florist. 
 
COUNT ME IN
The Use them or Lose Them Flower Rangers

Katie-Jane Pridmore, The Garden Studio
Laura Leong, The Flower Fairie
Emily Deacon,  Gloucester Florists
James Billington, Citiblooms
Jake Nicholson-Lailey, Abundiflora
Julie Nicholson Irving, Sonning Flowers
Heidi Lawley, West Malling Flowers
60 Seconds with James Billington, Citiblooms
60 Seconds with Katie-Jane Pridmore, The Garden Studio
We're running a special series of 60 Second Interviews with each of the seven florist faces of Use Them or Lose Them, or as we call them The Flower Rangers! So far Katie-Jane has spilled the beans on business, bad workmanship and her favourite pair of cowboy boots, and James talks love, life, flowers, and how he combines all three.
To be part of this great traffic builder register today by emailing your details to usethemorlosethem@countrybaskets.co.uk 
P.S. Stay tuned because Country Baskets have loads of big news coming your way including a brand new website just for Gold card holders, plus demonstrations by top designers on May 17th!
Sometimes we send emails funded by commercial partners, but we only write about things we genuinely like and we will never sell your details to third parties.

Copyright © 2016 The Florist, All rights reserved.


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