<<First Name>>, Have You Done Your Marketing Plan Planning?
Autumn is almost here! Football has begun. The temperature in DFW has even dipped below 90 a time or two. It's this time of year when many companies start to look forward to next year and establish budgets, goals and marketing plans. If you haven't scheduled a few hours to update your marketing plan, do it now! Having a plan - even a flexible one - is so much better than operating without one. REACH's most successful clients are those who have a marketing plan and refer to it often.
A good marketing plan is built around 3Ms. No, not like the sticky notes. Like alliteration: Market, Media and Message.
Market: Begin with the end in mind. Think about who you're selling to. Who is your typical customer? Describe her. Point out people like her. Even draw a picture of her and post it on a wall in the break room.
Media: Then start to think about (and research) how your target makes decisions. What does she read? What does she listen to? Whom does she trust? And what appeals to her? Build your plan around the media she is most familiar with.
Message: Finally, develop some killer creative messages that speak to her felt needs. The message should interrupt, engage, inform and ask. Remember, appeal to more than just his logic. Create thirst. Make her want to learn more.
For even more help with your marketing plan, call REACH. Now through Halloween, we're offering a special package - one full day of consulting (eight hours) for $500. Click here to request more information.
Social Media Minute
This month, REACH will help two clients give away iPads
and receive lots of marketing leads in return. What actually started as a suggestion from a client has become of the of the most successful short-term, low-budget campaigns REACH has administered. Last year, REACH organized a social media campaign to give away almost $5,000 worth of prizes for another client. This month's iPad campaign
has already gotten as much attention from customers and prospects as that campaign did, and at one tenth the cost. The lesson here? Fads work! iPads are the hot thing right now. Social media is the hot thing. Combine the two, and prospects come out of the woodwork.