April 29th, 2016
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Muck Rack Daily
Hello from Muck Rack, where you can get a snapshot of what journalists around the world are reading, thinking and commenting on right now.

In case you missed it yesterday, here's something brand new on the Muck Rack blog: if you take away marketing's fancy acronyms and scientific methods of ranking in Google, what are we left with? The answer can be boiled down to 7 methods to effectively blend SEO & PR.

Final Friday wrap-ups


"HOLY CRAP Bloomberg found out who Tyler Durden is," realizes Business Insider UK's Jim Edwards, after learning that Bloomberg News has unmasked the men behind Zero Hedge, the lucrative Wall Street doomsday blog inspired by Fight Club (at 3,200+ shares so far). "Zero Hedge is three people. And one of them is very, very, pissed off," observes Luke Kawa  there. To be specific, the one talking, Colin Lokey, has outed his co-conspirators Daniel Ivandjiiski, the former analyst long suspected of being the Durden, and Tim Backshall, a "well-known credit derivatives strategist." Lokey tells Bloomberg he felt forced to become a "24-hour cheerleader for Hezbollah, Moscow, Tehran, Beijing, and Trump" at the publication, and that Zero Hedge "ceased to serve that public service years ago." "This is weird. But I like it," shrugs colleague Kit Chellel. "True story. Corresponded with this guy and since I'm a pop culture illiterate I thought he was named 'Tyler Durden,' admits staff writer Dan Murphy. But of course, there's a response from Zero Hedge, alleging that Bloomberg has simply "provided a platform to a deranged person who held a major grudge," just for the clicks. "Holy cow. This is so sad & I hope the guy gets help," reacts CNBC's Jane Wells, although Fortune's Mathew Ingram sees it this way: "Zero Hedge founders unload on the troubled past of the Bloomberg source. Unpleasant and probably unnecessary." And freelance journalist Tom Petruno concludes that the "Saddest thing about this story is that it so perfectly fits with ZeroHedge's apocalyptic vision."

And now back to our regularly scheduled political updates. Marco Rubio reportedly is warming up to Donald Trump, which is certainly very interesting (and extra kudos to the Tampa Bay Times for selecting that perfect accompanying photo. "I guess Rubio likes Trump better when he’s not getting completely humiliated by him every day," shrugs Huffington Post's Nick Wing. At the same time, Hillary Clinton invoked a rather unfortunate turn-of-phrase while telling CNN she feels comfortable dealing with men who've gone "off the reservation" like Donald Trump. Perhaps so comfortable she's starting to talk like them. "@HillaryClinton, The term 'off the reservation' is highly offensive. It derives from white fear of Native Americans," admonishes Simon Moya-Smith at Indian Country Today. Relatedly, Jenée Desmond-Harris writes for the New York Times on the upside to overt racism, if you can believe there is one. Desmond-Harris does, and argues that thanks to Trump, "nobody is pretending racism is at a frequency so high they can’t make it out." Elsewhere in politics, retired general James Mattis officially rules out an independent presidential bid. "Still available for Veep?" wonders Laura Rozen at Al-Monitor.

You should also be aware of reports of the first Zika Virus death in Puerto Rico. "Congress just went on recess without approving WH request for Zika funding. Today, we have our first US fatality," notes Brian Montopoli at MSNBC. We also want to alert you to the fact that cheese inventories have soared to their highest since 1984! "The U.S. is sitting on a mountain of cheese," Brooke Sutherland at Bloomberg puts it, which prompts Polly Mosendz to demand, "How do I get to this mountain." In tech, Snapchat scored an unprecedented deal with NBC to showcase the Olympics, and even bigger news: a weasel apparently shut down the world's most powerful particle collider. That's not a euphemism for someone's profession--an actual weasel did this. "On another note, there's now a weasel with super atomic powers who will call himself Weasel Manhattan," quips Chris Reed.

From the press, about the press


Just a day after profiling Trump's wife Melania, journalist Julia Ioffe has been hit with a barrage of antisemitic abuse. One such abuse included a charming phone call from an anonymous caller who proceeded to play a Hitler speech. "I didn't know @juliaioffe was being bombarded with antisemitic garbage for this story. And for what? Fair story," points out Clara Jeffery at Mother Jones. Meanwhile, at Business Insider, here's what  employees just said about why people are leaving. "Clickbutt. 'Unless you were writing about Chris Pratt's jeans, you were seen as someone not carrying your weight,'" Richard Horgan at FishbowlNY quotes from the piece. "At 5-6 posts a day, can you even think about what you're writing?" wonders CJR's David Uberti. Although at the Financial TimesJohn Gapper argues, "This is interesting but tbh, I've never encountered a workplace that wasn't all, 'morale has never been lower'." Also, the National Republican Congressional Committee is blasting a '60 Minutes' story for its hidden cameras. "Notable quotable: 'Not since Watergate has the headquarters of a major political party committee been so violated,'" details Josh Kraushaar from the National Journal. "NRCC compares this to Watergate? HA! Just underscores their own disconnect over money in politics," scoffs Melissa Yeager at the Sunlight Foundation.


In happier media news, the Wall Street Journal's web site, notable for being paywalled from the very beginning, turns 20 years old today. Happy Birthday,! And here's something light from NPR to end on a fluffy note: some little scamp caused a full minute of public radio dead air on "Take Your Child to Work Day." South America correspondent Lulu Garcia-Navarro shares, "Fun @NPR conversation around the water cooler this morning: everyone pointing fingers at other peoples kid for this."

Question of the day


Our last question asked: Arianna Huffington is recusing herself from editing stories about what? (And for what reason)? Uber, because Huffington just joined Uber's board. So you'll be relieved to learn that Arianna Huffington Did Not Edit This Story About Uber.

Congratulations to David Daniel of CNN for being the very first to get that right. Honorable mentions go out to Jeanne KirkHiram ReisnerKamal Khan (who quips "Anything over 100 words, as it's hard to type in the back of an Uber"), Craig PittmanDan Rosenbaum (who jokes "No truth that she has a 1.5 rider rating. But she still edits?"), Ken WalkerJake WengroffRon Casalotti (who quips Uber "hopes her involvement will give their earnings a Lyft"), Robin TierneyCarrie GrayMark Gibbs (who remarks "Still a bad idea for her to be on board but who gives a s#!t?"), M. Edward/Ed BoraskyEve Byron (who wonders "Is she Uber bored if she's sitting on the Uber board?") and Cindi Lash for all answering correctly as well.

As for today's question, here it is: Reporters in the West Wing got a big surprise when who strolled into the briefing room and took over the press conference?

Click here to submit your answers to @MuckRack. IMPORTANT: If you choose not to click that link, please include the word "answer" in your tweet so we can find it (the link will automatically do so for you)! 

... We’ll announce the winners in the next Daily!

Don’t forget - if you change your job in journalism or move to a different news organization, be sure to email Kirsten (kirsten [at] sawhorsemedia [dot] com) so we can reflect your new title. News job changes only, please! Thanks!
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